While one would hate to think this particular behaviour could catch on, among those with certain Personality Disorders, a combination of exhibitionism and self-destructive behaviour is far from uncommon.
Even better, buy a couple of poppy fields off the ragheads in the Stan for about Â£500 a shot and you have an endless supply of class A shit.
You could ensure that everyone who appears in 'OK' magazine and other Z listers could be off their head and on their way to utopia for bugger all.
It's a win, win situation plus with phone in's, you could make a packet.
I'm sure there are more than a couple of former RyanAir flight crew who require the 15 minute watch. Pack it full of ASBO hoodies then track the flight live on the interweb. William Hill could take bets on the lat and long where it ploughs in.