The kids filed back into class Monday morning. They were very excited. Their weekend assignment was to sell something, then give a talk on productive salesmanship. Sally led off: "I sold cakes for the Girl Guides and I made Â£30," she said proudly, "My sales approach was to appeal to the customer's civil spirit and I credit that approach for my obvious success." "Very good," said the teacher. Jenny was next: "I sold magazines," she said, "I made Â£45 and I explained to everyone that magazines would keep them up on current events." "Very good, Jenny," said the teacher. Eventually, it was Little Johnny's turn. The teacher held her breath. Johnny walked to the front of the classroom and dumped a box full of cash on the teacher's desk. "Â£2,467," he said. "Â£2,467!" cried the teacher, "What in the world were you selling?" "Toothbrushes," said Little Johnny. "Toothbrushes," echoed the teacher, "How could you possibly sell enough tooth brushes to make that much money?" "I found the busiest street corner in town," said Johnny, "I set up a Dip & Chip stand. I gave everybody who walked by a sample. They all said the same thing ... Hey, this dip tastes like shit! Then I said, It is shit ... wanna buy a toothbrush?"