I was contemplating putting this into computers section, but when taken into account with Googles accidental hoovering of wifi data it seems more apt in here. According to this LA Times tech blog Apple is now asking users to give them access to your GPS location which they plan to link into their new ad system. General idea seems to be to look at where you are and send you ad relevant to stores in that area including promotions. As much as they say the data is anonymous it still shares the data with third parties and, most importantly, if you dont let them have it they wont let you access iTunes. So it raises the scary question of just how much data private companies, especially ones with such access to our day to day lives, hold on us and what safe guards are in place. I highlighted on here the issue of 192.com publishing National Record Office records with limited protection for the public. But the Google WiFi issue was on a larger more public scale to make government and the average public take note. Can governments enforce better standards with an emphasis on the individuals rights, or will it be a user outcry to force self regulation?