The problem is , the public buy it because of its history and image as a tough can do vehicle , that's why its fashionable and cool yo them. Without that reputation it's just going to be a a fashion fad and will be forgotten about but I don't think that's even going to happen.Agreed, but I got a feeling those at JLR aren’t really interested in the original users of Land Rover. ie Military/Farmers etc. The just want the Chelsea tractor set and the up market set!
Remember when the first BMW x5 came out ? They were the in thing and everyone had one... for 2 years or do until something else came along that was fashionable.
I dont think even that will happen though, I haven't seen a new defender once on the road.