Good article here... http://www.timesonline.co.uk/article/0,,1052-1433276,00.html Several years ago I remember being at the poolside in Dhekelia with a mate, three sunbeds downs from a chap with his kids. After about ten minutes we were both surprised when sprog-father asked us very politely (no rank visible on shreddies) to modify out language. What surprised us both was the fact that we obviously had been swearing like troopers, but hadn't even realised it. But, all said and done, it was a fair cop and we both felt a bit embarrassed that the padlings had heard us. Swearing is a funny thing. If I'm struggling to get the Dyson out from under the stairs and inevitably crack myself on the head, then I see the red mist and painfully mutter obscenities about violating a nun's back door; if some tw@t turns off a roundabout without indicating, while I'm waiting to join said roundabout then I hope he dies a violent and painful death. I'm happy with this, I like swearing, and I think that sometimes it is needed, in the right place, at the right time and in the right company. What I object to is when the media (tv) uses it to shock, to boost ratings or to push the envelope. It is painfully obvious that the 'Jerry Springer Opera' (and how likely is it that those words are ever going to be used together naturally) was nothing more than a ratings chase, following 7 days of hype. If the BBC wants to go down this road, then fine, but I don't see why I should pay for it. I ask myself, is this really the same organisation that fed intelligence to the free world during WW2 and until ten years ago was the most respected broadcaster in the world?