Just had a great thought, we need to get some stickers made up and stuck all over the kit. Then every time you are being interviewed by the media you could hold your rifle (for example) next to your face with the arrse logo showing just like they used to do on Ski Sunday with their sponsors on their skis. That should increase are profile.
Got a really good idea to screw the punters. How about making up the shirts with the precious gongs (1-5) embroidered as well? That way we'll all be posting like fury in order to achieve the recognition we deserve. However, and more importantly, whoever is flogging these articles of sartorial elegance, will be making a killing as we all rush to upgrade!