The Grenadier will be commercially viable, inasmuch as the company is hard-headed.
When production of the Defender ceased, 20,000 pa were being sold in Africa. Add to that 15-20 years worth of spares per vehicle, and that one market is at least worth not, as JLR decided, abandonment. And the market was abandoned because the JLR Defender is a less readily adaptable, much more expensive, vehicle.
One continent buying 20,000 pa (were that to be achieved) may/will not be viable - more orders will be needed. There's a host of Defender - based military vehicles. It will be very interesting to see a military Grenadier, when it comes. Any large military order might allow Ineos to achieve economies of scale, which would then further assist sales. Fingers crossed for Ineos - hopefully the potential adaptability of the Grenadier will be a winning factor.
ineos have clearly got an eye on the G Wagon paramilitary and military market.
The G wagon is A very good wagon, but eye wateringly expensive.
And whats that? The Grenadier is basically a G wagon underpinnings and the same ladder chassis with a body on top package?
its almost like they did their homework.