How to Reduce Long Term Foot Issues


In the past 5 years, sales of men’s footwear have risen by nearly 10%, and British men are now spending £1.46billion a year on shoes. Perhaps unsurprisingly, British women spend more on their footwear - £2.39 billion per year. Footwear is clearly something we are all prepared to invest in and enjoy buying.

According to the UK College of Podiatry, there are 44 million working days lost each year and women having approximately four times as many foot problems as men; a contributing factor is the wearing of high heel shoes. In a further survey by the College, many admitted to buying ill fitting shoes, mostly unintentionally but sometimes for fashion. The foot contains 26 bones and the shape, ligaments and muscles are designed to withstand the movement of everyday life but this protection is threatened by the wrong choice of footwear. How does this impact long term health, and can it be avoided?

Wearing footwear that does not provide adequate protection can lead to musculoskeletal problems including back pain that can develop into long term health problems. Cold and damp feet could result in swelling, soreness, blisters and in some extreme cases infections.

Plantar fasciitis, commonly known as Policeman’s foot, is just one of the more serious conditions that may develop from wearing unsupportive footwear and is often caused by standing for long periods. Common symptoms include a stabbing pain that starts with the first few morning steps and may continue throughout the day, sometimes after rising from a seated position. Worst case instances of this can lead to tendons on the bottom of the feet tearing which is incredibly painful. Plantar fasciitis can be prevented with heel cups to support the feet and reduce the acute symptoms when walking.

Top Tips for footwear selection

The UK College of Podiatry recently reported that between 75% and 80% of the adult population suffers from a foot problem. Whether selecting footwear for work or leisure, your footwear fortunes can change for the better by following these simple steps…

Sole Searching

The primary purpose of the sole is to protect the foot. The foot needs a firm base from which to propel the body in a dynamic forward movement. When the sole of the shoe is too soft, the foot will not have the support it needs for a strong imprint. Check this out for yourself when selecting your next pair.


Invariably, if you want the best quality footwear that offers the appropriate support and protection, you need to spend more. Whilst this may feel like a big expense short term, in the long term it will help to improve any foot problems you may have. Better quality also usually means better durability and you should find that you will not need to replace your footwear as regularly.

Know your surroundings

Buy footwear that can withstand the ever changing British climate or the local conditions if you are based elsewhere. The ideal foot temperature should be between 28-32 degrees even during high periods of physical activity. Waterproof and breathability qualities will undoubtedly improve comfort levels.

Shop Savvy

It is better to shop for footwear in the afternoon because the foot changes during the day and the volume can increase slightly. If there are laces, make sure they are fastened correctly so that you get a realistic fitting.

Socks Matter

Wear socks that fit! Socks that are too large as they can then wrinkle inside the boot or shoe and cause blisters. Equally, socks that are too tight will wear quickly and may reduce the blood flow in your foot. Make sure to change socks at least once a day to maintain hygiene and improve general foot care.

Start putting your best foot forward now, taking footcare health seriously and witness the positive impact this will have on your daily life.


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Nice plug for your products, any chance of a freebie? :D
One way I've found of reducing long term foot issues is to hand in my issued Haix boots and wangle myself a pair of Altbergs.

Just saying.
Hiax tend to be on the bit large welly boot size, akin to bates, yet AKU (my personal fav) are slightly smaller than advertised.

Best advice is try them on before you commit.

Socks are a given nice fitting not loose, as they may bunch up.

Follow the manufacturers advice on cleaning and caring for the boots, if you can alternate wearing two pairs to allow the gortex and leather to dry out.
"Plantar fasciitis, commonly known as Policeman’s foot, is just one of the more serious conditions that may develop from wearing unsupportive footwear and is often caused by standing for long periods. "

I don't believe this. Over-engineered shoes don't allow the muscles in the foot to work properly.

We should have an arch in our foot (Dinger excepted); it's evolved to be there for a reason and doesn't need supported.

In engineering arches are stronger with weight placed on top; not supported from underneath.

And at an anecdotal level, Wor Lass has stopped spending vast amounts on the latest running shoe that claims to reduce injuries. She runs ultra marathons upto 100 miles, so it's quite a saving when she's training at 70 miles a week.

She just buys comfortable running shoes with a £40 limit and has no real preferences other than the shoe being suitable for the terrain (i.e. a road shoe for road, a trail shoe for trail and a cross-country shoe for muddy stuff).

She also has zero problems with her feet or anywhere else, but she puts that down to strength training, a good stretching regime and proper recovery.

Occasionally she'll wear high heels.

Anyway, what's being sold here?
Long term foot issues? I was issued all kinds of kit, but no feet. Would QMs issue me a pair even though I'm out, I feel so discriminated.
I don't know if I'm in the minority but I quite like the issue Haix boots, I've had no problems with them so far. I've heard countless people saying Altbergs are the best, but the Altberg wearers were complaining a fair bit about wet feet and blisters at Otterburn last week!
Hmmm, Haix. Prefer Altbergs so far; easier to break in, easier to run in, easier to wear. Haix laces don't grip, they slip and thus the boot loosens, and the locking eyelet is a PITA to unlock with cold, wet fingers (nice idea, just doesn't work for me).

Anyway, wotcha selling?
So much bollocks written by shoe manufacturers in regard to the so called "orthopedic" traits of their products. Is there anything more an individual issue than footwear? - from sizing to shape, structure, breathability, water resistance etc etc. As an airborne infantryman the standard simple IDF boot served me fine for 23 years. The only problems I had resulted from the amount of time we had to wear them - not letting my feet "breathe" enough. Nowadays manufacturers stick a tu'ppeny ha'peny polyurathane insole in and call it orthopedic cushioning. On several shoes I had to sling the insole because the "shock absorbing cushioning" combined with the "shock absorbing" sole made it quite painful for walking around (except in rocky shale like desert conditions). I think the effect of all the cushioning is like the effect sleeping on a soft uneven sprung bed instead of having firm support for one's back.
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My mate Ravers tested your footwear and has just had to have part/most of his brain removed.

Just saying.

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