I have been led to believe that Honey is the only foodstuff that never, ever goes off. In fact, if you were to find a jar of honey that had been sealed up in one of the Egyptain Pyramids eleventy-twelve centuries ago then it would still be as good as the day the bees made it. So why does the pure honey (ingredients listed on the jar: Honey) have a best before date? My guess is that this is some marketing ploy. You know, 'quick, use it or bin it, and buy some more...'