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Healthy eating call to ban the Honey Monster

#1
The Honey Monster, Tony The Tiger, and Snap, Crackle and Pop have been branded 'cartoon villains' by consumer watchdog Which? for failing to promote healthy eating in children.

Other well-loved characters under fire include Moo the Dairylea cow, Coco the Coco Pops monkey and Quicky the Nesquik Bunny.

The characters were named in a Which? report for not helping in the fight against childhood obesity and poor diet.

Out of 19 children's food company cartoon favourites, not one was found to promote healthier products, researchers for the consumer campaign group found.

The Cartoon League Table was compiled by Which? after a survey found that two-thirds of people believe food companies should not be allowed to use popular characters to advertise unhealthy food.

Among the "cartoon baddies" highlighted by researchers was Moo the Dairylea cow. Which? said manufacturer Kraft's cartoon creation was present across much of Dairylea packaging. But they pointed out that the cheese products are often high in saturated fat and salt.

Dairylea Lunchables chicken 'n' cheese wraps contain more than a third of the maximum amount of salt a seven to 10-year old should consume, Which? said.

Tony the Tiger, famed for his 'gr-r-reat!' catchphrase, was also ticked off by the watchdog. The long-serving tiger's product Frosties contain over a third sugar, Which? noted.

Campaigners called for the advertising industry to amend the existing self-regulatory CAP and BCAP codes to encourage firms to use popular characters to help in the fight against childhood obesity and diet-related disease.

Clare Corbett, food campaigner at Which?, said: "Cartoons are great fun for kids. We definitely don't want to see the end of popular characters like Tony the Tiger and the Honey Monster, but we do want to see them promoting healthier products.

"If the industry fails to act, the Government must step in."

Julian Hunt, director of communications at the Food and Drink Federation, said: "We are baffled as to why Which? wants to take all the fun out of food by banning popular brand characters, many of whom have been adding colour to our supermarket shelves for more than 80 years."

A spokesman for Dairylea said: "Parents need products that children like to eat and Dairylea is designed for - but not marketed to - children. We comply fully with UK marketing regulations, which are among the toughest anywhere in the world."

A spokesman for Kelloggs said: "Tony the Tiger first appeared on our cereals in the 1950s; Snap, Crackle & Pop appeared in the '30s and Coco the Monkey has been on our packaging for more than 20 years. These characters pre-date the childhood obesity problem we face. Banning characters such as Tony from advertising is not the magic bullet we all seek.

She added: "Over the past couple of years, we have fundamentally changed the way we market our products to engage families with promotions around healthy activities and family fun."


What next banning breathing becuase the air is polluted...
 

Biped

LE
Book Reviewer
#4
instinct said:
Whats unhealthy about rice crispies?
That horrid 'Snap, Crackle and Pop' noise. It's akin to white noise used to torture recruits in all British Army training establishments. It's like water torture, but with milk. Definitely unhealthy for kids.

BAN IT; BAN IT NOW!!!!!

Oh, and milk - it's either fatty and lethal, or so watery it provides no health benefits whatsoever and may starve you if consumed in isolation.

BAN IT; BAN IT NOW!
 

BrunoNoMedals

LE
Kit Reviewer
#5
Kellogs said:
A spokesman for Kelloggs said: "Tony the Tiger first appeared on our cereals in the 1950s; Snap, Crackle & Pop appeared in the '30s and Coco the Monkey has been on our packaging for more than 20 years. These characters pre-date the childhood obesity problem we face. Banning characters such as Tony from advertising is not the magic bullet we all seek.
But they make such an easy target! Far easier to do something stupid and pointless than to tackle root causes.
 
#6
BrunoNoMedals said:
Kellogs said:
A spokesman for Kelloggs said: "Tony the Tiger first appeared on our cereals in the 1950s; Snap, Crackle & Pop appeared in the '30s and Coco the Monkey has been on our packaging for more than 20 years. These characters pre-date the childhood obesity problem we face. Banning characters such as Tony from advertising is not the magic bullet we all seek.
But they make such an easy target! Far easier to do something stupid and pointless than to tackle root causes.
What, like stopping the fat fuckers eating so much?
 
#7
Ban the Honey Monster? No way, hes the answer to my favourite sport question.......

"Who scored a winning goal for Newcastle in the FA Cup and saved a penalty for Man Utd in the champions league?"

Its miles better than the "Name the England Captains who have played for Scunthorpe!"
 
#8
Stand by it's going to be Tammy the Tofu and Mandy the Ming Bean, this is getting worse and worse, stand by to ban red meat!
Honey Monster for PM I say, petition any one?
 

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