Health promotion, a waste of money?

Well done, you've found a publication from 2006, Thanks for that.
Would sir care for some toilet duck to wash down his brasso?
Thanks mate, but I wouldn't wish to deprive you of your supply. What's the issue?

Ps
Who made you milk monitor?


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If advertising were not effective, major corporations wouldn't spend so much money on it.

The only thing this article might prove is that the health education being commented on is a) necessary (there's no denial of the health risks it's supposed to address) and b) badly-performed (the current methods are having little effect).
 
If advertising were not effective, major corporations wouldn't spend so much money on it.

The only thing this article might prove is that the health education being commented on is a) necessary (there's no denial of the health risks it's supposed to address) and b) badly-performed (the current methods are having little effect).

Although, it's so old, it's not worth discussing other than in an historical context; and there is no real evidence shown that demonstrates a lack of effectiveness, just a suggestion that because numbers didn't immediately fall, that equates to failure, which is not necessarily the case.
 
Yes, it can be very effective depending on who does it and how it's done. Recent example is Jamie Oliver and his campaign for freshly cooked nutritious food in schools which has influenced government policy. He was awarded honorary membership of RCGP and the Healthy Cup from Harvard School of Public Health for tackling childhood obesity.
 
.... Recent example is Jamie Oliver and his campaign for freshly cooked nutritious food in schools which has influenced government policy....

2005 isn't that recent, though as the article linked in the original post is from 2006, it's in keeping with the theme.
 

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