Since Peter Wilson's fantastic win in the Olympic Double Trap event last month I can't help but think that the shooting community/organisations have missed a huge opportunity to promote shooting as a sport. Yes he was thrust into the limelight and did very well being interviewed by Gary Linekar and Chris Evans, I'm still amazed on the coverage he got from Auntie, but could BASC/CPSA/CA have done more in the past weeks to promote shooting? Has anyone ever seen a TV advertisement for any of their organisations? The only advertisement they do is in the shooting press?? Push out the advertising stratergy and expose more people to shooting. With Peter Wilson still in the public mindset should we be capitalising on his success?