GO Outdoors Military

#1
I am an employee of the retailer GO Outdoors.
We are just about to open a new store in Colchester and as a result, the powers that be are considering putting in a specific 'Military' department into the shop.

What Im looking for is feedback on peoples opinions to GO Outdoors branching into selling Military kit, and more specifically, what type of kit you'd like to see in the stores?

My first thoughts are Lowa and/or Altberg boots, Snugpak doss bags and jackets, and maybe Karrimor rucksacks? We already do great stoves etc, so its more the military specific ideas that would be the most help. Its you guys on here that know best what you want though, so Im open to any (serious) suggestions!

Thanks in advance for your input.

GO Outdoors
 
#2
I quite like Go Outdoors, it's stack em high and flog em cheap. I'm bit sure you'll get the volume with Mil kit. But lowa boots etc and snugpack always sell, probably because they're not exclusively Mil brands.
 
#4
Thanks ironrations! Yeah GO Outdoors is a discounter at the end of the day, so Im hoping that if they do decide to go ahead with it then we'll be able to get some pretty good deals going.
 
#6
I'm a fan of go outdoors, so sounds good.

A pilot trial will tell you if the public are up for it. The public's view is, if it is good enough for the military it must be good kit. (just don't tell them about Clansman, or DMS boots or .........)
 
#9
You could do no harm in opening a shop in Aldershot....pain in the arse going to Basingstoke all the time.
Milletts here in town have just started doing a 'Specialised Section' with Snugpack jackets and doss bags and various other items aimed at the Army, the only other place to do anything here is HM Supplies.
 
#12
If you can stock these of a quality and perfomance of bygone days, i.e. they don't bend or fall to ******* pieces (and that's just getting them out of the vacuum wrap), I'll take a dozen.

 
#13
Are you going to do a discount?
Damn you beat me to it, although i'm already a Go outdoors discount card holder & regular visitor to my local store

I echo JD's point, A military dept in only 'one' store in Colchester, I would suggest to your powers at be to opening/widening it to just one store (besides if you can beat rip off Silverman's it's a good start).
 
T

Tinman74

Guest
#15
I would also suggest that you consider adding a military department at the GO Outdoors in Stockton as it's a twenty minute drive from Catterick garrison.
 
#16
This is a great idea, open a Mil section in the Manchester branch too. You don't need a massive garrison nearby as the TA/cadets/OTC are scattered around everywhere. Besides lots of civvy outdoor types use mil gear so you'll get the sales...
 
#17
Rab down jackets in black (or OG if available) would be desirable! Other good quality warm kit like hats and gloves etc. Kit like jet boil and other lightweight gas stoves would go down a storm and any other little handy nic-nacs of gucci kit would fly out the door with Colly crows.

I imagine Arc'teryx would be a bit expensive for squaddies even with Go Outdoors' circa 10% discount!?
 

terroratthepicnic

LE
Kit Reviewer
Book Reviewer
#18
I regularly visit the store in Basingstoke, if not to buy then to just mooch about. I could see a benifit of a Mil section in all the stores. But then I also think they would benefit from having a larger footwear section.
 
#19
Let the Walting begin in earnest! Selling Mil-kit in a stack 'em high sell 'em cheap establishment is a good idea when specifically aimed at Mil Pers, however open it nationally and it's opening the already flowing flood gates to the crayon eaters. Will they also sell police kit???? Think not.

It's bad enough watching the window lickers walk round in the psuedo-cam hunting/fishing regalia.

Saying that though, if they were to stay away from any sort of MTP/DPM clobber and stuck to the field essentials then what harm can it do. Beats emptying the bank account into Silvermans/John Bulls etc etc etc.
 
#20
Let the Walting begin in earnest! Selling Mil-kit in a stack 'em high sell 'em cheap establishment is a good idea when specifically aimed at Mil Pers, however open it nationally and it's opening the already flowing flood gates to the crayon eaters. Will they also sell police kit???? Think not.

It's bad enough watching the window lickers walk round in the psuedo-cam hunting/fishing regalia.

Saying that though, if they were to stay away from any sort of MTP/DPM clobber and stuck to the field essentials then what harm can it do. Beats emptying the bank account into Silvermans/John Bulls etc etc etc.
There's Polmil.co.uk that does both Police & Military,

This is an area GoOutdoors 'could' do quite well & having nationwide stores especially considering the size of their stores can only benefit the consumer,

Although GoOutdoors need to be different from the likes of Blacks & Millets to succeed in this opportunity.
 

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