GB News - serious challenger to Aunty & SKY?

I have been thinking the same. Meanwhile it looks like The Sun may be setting having alienated it's readership.
Interesting article that. If what he says is true and circulation has dropped to 500,000, that's a huge comedown from the glory days. Even 10 years ago it was (iirc) 2.5 million.
 
More likely to be very right-on middle-class girls with what they assume to be a very good knowledge of what goes on down on da street.
Who live in a gentrified part of Brixton and squeak about how wonderfully diverse it is, but will move out to hideously white Surrey the minute the sprog is of school age.
 

ancienturion

LE
Book Reviewer
Well, I have heard of IKEA and avoid such places like the plague.
Nivea I don't use.
Grolsch used to give me a headache so I don't bother.
I wonder what kopparberg actually do?
Octopus Energy are somewhat surprising but then again, one assumes they are after the woke and snowflake custom.
Open University is only to be expected being a hive of left wingers.
 
Been watching this on and off for a while, can't say I am impressed so far. The presentation style of having "double acts" of presenters is beginning to grate and the PC "balancing" of the said double acts is just too obvious and wearisome to watch, nearly always white and black or male and female. The whining voice of Michelle Dewbury is particularly annoying, perhaps even on a par with the rasping voice of that harpy Naga Munchetty.

The gravitas of the presenters is suspect, a prime example being Brazier and Murocki this morning. They were discussing the recent Chinese launch to their space station with a guest astronomer and either the guest or Brazier mentioned that the Chinese space station was the second in space. Murocki then said that she wasn't aware the was a first! Duh! The guest then started to talk about the possible dangers the Chinese might pose to space craft and he mentioned the possibility of viruses infecting satellites and disrupting communications and Murocki (bless her) than said that people are especially worried about that as the Chinese might have released the COVID19 virus, or words to that effect. The guest then quickly had to correct her that he was talking about computer viruses!!! I noticed then that topic was quick wound up. Where in God's name did they dig her up from?

I reckon they should have a couple of news bulletins per day, with one presenter, perhaps 30 min slots at mid-day and in the evening to more directly compete with ITV or the BBC news. I might be tempted to watch these.
 
Well, I have heard of IKEA and avoid such places like the plague.
Nivea I don't use.
Grolsch used to give me a headache so I don't bother.
I wonder what kopparberg actually do?
Octopus Energy are somewhat surprising but then again, one assumes they are after the woke and snowflake custom.
Open University is only to be expected being a hive of left wingers.
Open University; closed minds.

Pretty sad really. Zero confidence in their own ideas so they have to suppress opposing views.
 

Cold_Collation

LE
Book Reviewer
Who live in a gentrified part of Brixton and squeak about how wonderfully diverse it is, but will move out to hideously white Surrey the minute the sprog is of school age.
Oh, don't.

The only one I ever dealt with who was any good was a girl called Becky. Very funny, actually very interested in the technology and generally very switched on. So her agency got rid of her.

Her replacement was Emma (drawled on the phone as 'Emmaaaar'). Beyond useless.

I don't know why cookie-cutter incompetence was preferred.

And yes, most of them just want to hang around certain bars, drinking alcopops or the currently most-fashionable cocktail, giggle and tell everyone they're in PR, and try and trap off with some bloke from the financial sector.

Tedious.
 

Cold_Collation

LE
Book Reviewer
Been watching this on and off for a while, can't say I am impressed so far. The presentation style of having "double acts" of presenters is beginning to grate and the PC "balancing" of the said double acts is just too obvious and wearisome to watch, nearly always white and black or male and female. The whining voice of Michelle Dewbury is particularly annoying, perhaps even on a par with the rasping voice of that harpy Naga Munchetty.

The gravitas of the presenters is suspect, a prime example being Brazier and Murocki this morning. They were discussing the recent Chinese launch to their space station with a guest astronomer and either the guest or Brazier mentioned that the Chinese space station was the second in space. Murocki then said that she wasn't aware the was a first! Duh! The guest then started to talk about the possible dangers the Chinese might pose to space craft and he mentioned the possibility of viruses infecting satellites and disrupting communications and Murocki (bless her) than said that people are especially worried about that as the Chinese might have released the COVID19 virus, or words to that effect. The guest then quickly had to correct her that he was talking about computer viruses!!! I noticed then that topic was quick wound up. Where in God's name did they dig her up from?

I reckon they should have a couple of news bulletins per day, with one presenter, perhaps 30 min slots at mid-day and in the evening to more directly compete with ITV or the BBC news. I might be tempted to watch these.
One suspects that the 'balancing' is to counter the near-inevitable assertions by some of being male, pale and stale.
 

theoriginalphantom

MIA
Book Reviewer
Oh, don't.

The only one I ever dealt with who was any good was a girl called Becky. Very funny, actually very interested in the technology and generally very switched on. So her agency got rid of her.

Her replacement was Emma (drawled on the phone as 'Emmaaaar'). Beyond useless.

I don't know why cookie-cutter incompetence was preferred.

And yes, most of them just want to hang around certain bars, drinking alcopops or the currently most-fashionable cocktail, giggle and tell everyone they're in PR, and try and trap off with some bloke from the financial sector.

Tedious.


Our PR department tell us when we will be releasing the next product and we have to work to that deadline.
Oddly enough the product isn't always ready, especially when the deadline was decided pre covid and half the development and testing team are then furloughed.
 
I’m seriously considering starting a go fund me thing for Dewberry to get elocution lessons. Her constant use of the Ø & Ö sound is grating.
 

Cold_Collation

LE
Book Reviewer
Our PR department tell us when we will be releasing the next product and we have to work to that deadline.
Oddly enough the product isn't always ready, especially when the deadline was decided pre covid and half the development and testing team are then furloughed.
Cart leading the horse, there. I can see the need to keep up a drumbeat of visibility. However, one could also observe that it's up to the PR department to maintain visibility in other ways.
 
Who live in a gentrified part of Brixton and squeak about how wonderfully diverse it is, but will move out to hideously white Surrey the minute the sprog is of school age.

Or are at York University sitting in the common room I walk the dog past daily that has EU flag bunting draped all over it and an enormous BLM flag covering the back wall.
 

theoriginalphantom

MIA
Book Reviewer
Cart leading the horse, there. I can see the need to keep up a drumbeat of visibility. However, one could also observe that it's up to the PR department to maintain visibility in other ways.


They get upset when the product isn't ready or is released with issues. Something we never did before we were taken over. Releases were done "when it's ready and not before"
 

OneTenner

LE
Book Reviewer

The GB News boycott is a turning point: business must end its woke campaigning or it may not survive the backlash​

First it was their implacable, undemocratic hostility to Brexit, then their embrace of wokedom, and now their pathetic boycott of GB News, the centre-Right TV start-up. What is going on in boardrooms across Britain and the West? What has it come to when the likes of Ikea and Nivea cannot tolerate free speech and media plurality, and yet continue to trade in China and Saudi Arabia?
A generation of craven corporate apparatchiks, in thrall to the latest American nostrums, have lost their moral bearings. There was a time when business was conservative-leaning but apolitical, and senior executives voted Tory or, at a stretch, for Tony Blair. Increasingly, this is no longer true: in a historic miscalculation, swathes of British businesses have shifted to the radical Left, embracing its cancel culture and adopting explicitly political mission statements.
The result is that many global firms have declared war on the Conservative voters who, until very recently, used to support them. In many cases, they are now openly hostile to the values of the majority in every country. These firms will soon find out that they no longer have any friends. Grovelling before the revolutionary Left won’t spare companies from its proto-Marxism, and the Right will never again lift a finger to help a sneering corporate world that claims to no longer believe in Western enlightenment values. Even worse, many on the centre-Right will probably now embrace antitrust measures and taxes that they would never have dreamt of a few years ago.
Take Ikea, which says it won’t advertise on GB News: why insult so many of its customers by stating, on the day the retailer was fined in France for spying on staff, that it has “safeguards in place to prevent our advertising from appearing on platforms that are not in line with our humanistic values and vision to side with the many people”? Did it really want to remind the public of the fascist past of its founder? The person whose complaint triggered Ikea’s tweet was a socialist and supporter of Welsh independence. Can’t these big companies see that, by politicising every act of consumer choice, they will kill capitalism? Do they want to live in a world where Tory voters shop with some firms and Labour voters with others?
The double-speak is beyond satire; the hypocrisy nauseating. The cider firm Kopparberg declared itself “a drink for everyone” while suspending advertising on GB News – “everyone”, in this case, must refer only to those on the Left. Grolsch, the brewer, claimed to be “a brand that prides itself on core values of inclusion and openness to all people”. It is offensive verbiage, insinuating that only the Left can be anti-racist or anti-sexist.
Some firms employ the wrong, badly trained people in their social media teams. Instant judgment is rendered by a junior employee, often one who is so imbued with Twitter culture that they no longer realise the difference between social media and the real world. They confuse confected campaigns, as with advertising boycotts, with spontaneous outrage. A better strategy would be to ignore Twitter bullying: the mob’s power is usually illusory.
Some companies believe that it is costless to insult Right-leaning consumers but dangerous to annoy Left-wing ones. The assumption here is asymmetric preferences: the Left is thought to care more about politics and be more likely to engage in action, while the Right are either oblivious or apathetic. This is increasingly untrue. The companies boycotting GB News will have greatly infuriated hundreds of thousands of consumers and only mildly pleased a few million Left-wingers. Intensity cuts both ways.

Woke true-believers think that cancelling non-Lefties is a brave moral act, a stand against “violence” and “evil”, a proof of inherent “goodness”. Not advertising on a fledgling TV channel is a form of blanket absolution for all questionable behaviour, past and present. Virtue-signalling counts for more than genuinely virtuous behaviour. In reality, trying to shut news ventures is itself fascistic.
Yet many boards have now signed off on woke mission statements. In some cases, CEOs treat them as a tick-box wokewashing exercise, the details delegated to HR departments, to be used as cover for demanding long working weeks. Others are true believers: capitalists have always been their own worst enemy, and some are so desperate to find a meaning to their lives that they latch on to every fashionable ideology.
There is another force wokeifying firms: organised labour is making a turn. This is not about the old blue collar unions: they are still withering away, and many of their erstwhile members are now Tory voters. Instead, some organisations, including in professional services, in tech and ordinary business, in the arts, in education and culture, are letting themselves be influenced by small groups of young woke employees intent on generational warfare.
In a perfect illustration of what the anthropologist Peter Turchin dubs “elite overproduction”, the instigators generally feel alienated in the Marxist sense: they studied for the wrong degrees, feel under-paid and overworked, live in cramped rentals in London (all genuine grievances) and vote Labour or Green. They feel entitled yet precarious; such left-behind elites are adept at using internal discussion boards to foment trouble and seek to turn capitalist organisations into “social businesses”. They can’t distinguish their private from their professional lives, and seek to impose their values on their workplaces.
There is a better strategy for companies that still want to compete in the real world: have no truck with this madness, stamp out all prejudice, embrace absolute meritocracy and instigate a nurturing culture of mutual support and respect. Offices should be ideology-free and devoid of thought-police: the corporate purpose must be to unite people from all backgrounds to make money ethically, not to organise readings of Robin DiAngelo’s abysmal White Fragility and purge dissenters.
The boycott of GB News is a turning point for business. They must choose: are they for-profit ventures selling to customer-kings, or weapons of the Left, political organisations masquerading as commercial outfits, militating against freedom? If it’s the latter, the backlash, when it comes, will be ferocious.


ETA - the 'paywall' is transparent with the right bits blocked

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AlienFTM

MIA
Book Reviewer

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