Free footie for British Forces! At the start of the new Barclays Premier League season, British Forces everywhere will be chomping at the bit for a new dose of live Premier League football on BFBS TV. Especially in the incredibly difficult conditions in Iraq and Afghanistan, being able to watch live footie action is a huge morale booster. In most areas of Iraq and Afghanistan, Armed Forces personnel can choose to watch their favourite teams together on communal TVs in Mess tents or in their own bedspace on their own TV or even laptop thanks to BFBS DTT. And if they cant get to a TV set, they can listen live on BFBS Radio 2. Her Majestys Ships at sea also have full live access to the footie fest. But this season, something is a little bit different. The footie is free The Premier League has exempted us from land rights for the next three-year period, with the express wish that the money saved - around a quarter of a million for TV and Radio rights - be used to provide more and better services for troops, says Helen Williams, Controller BFBS TV. We wanted to show our support for British Forces doing a dangerous and difficult job, said Premier League Chief Executive Richard Scudamore. We know that Premier League matches on TV and Radio are a lifeline for the guys and girls away on operations and thought this was the best way we could help our friends at BFBS deliver even more choice to the troops. IMG Media has also granted all HM Ships free access to all Premier League action. Its all systems go for those serving in the Armed Forces, said Richard Wise, IMG Medias Vice President, Programme Sales. We are very glad to be helping directly towards Forces welfare for those on long deployments away from family and home comforts. With the money saved, BFBS TV will be launching a movie channel in 2008 for British Forces and their families in over 15 countries worldwide, from the Falklands to Afghanistan. Managing Director of SSVC, BFBS TV and Radios parent charity, Major General (Retd) Alastair D A Duncan CBE DSO said: From my 30 years in the Army, I know how football mad soldiers are. And having served in Northern Ireland, Bosnia and Sierra Leone, just how important BFBS TV and Radio are as a link to normality when you are far from home.