Ford has said it’s not going to be sold in the UK.
It’s a shortened Ranger chassis with a retro body on top. It won’t be anywhere near as capable on or off the road as a Defender. They will sell millions of them in the US, probably cannibalising some F150 sales. Margins will be ultra-thin like they are on the F150.
The Bronco won’t touch Defender sales or margins; Landrover will be making strong money at 60000 sales a year and can’t make more than 100000 units. Ford could well sell that number of Broncos a month.