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Ford Motor Company - Is the Corporate decline inevitable?

Firms - like people - are born, live a life and die.

Go back to 1990s: who would have believed BHS, Feranti, GEC, Hanson Trust, ICI, Plessy, Racal, Woolworths would all be gone within 20 years.

GEC, Hanson Trust and ICI are particularly important as conglomerates were supposed to be resilient due to diversification.

If I had to name one large & well known that will fail in next 10 years: Morrisons - vertical integration & not outsourcing eg their dire Cafes
 

wheel

LE
Back on topic...

I think that Ford will inevitably have to make a tie-up with another major manufacturer to finance the development of low / zero emission vehicles.

Many years ago I read an article in a magazine suggesting that we would eventually only have 5 - 6 major vehicle manufacturers left, each of which would have several sub-brands. The sub-brands would all be badge engineered versions of the same chassis / engines with exter styling and tuning tweaks.

I fully believe that this will come to pass within the next 20 - 25 years.
I think we are already there.
 
What was missing from that review was a matrix of capabilities and features for all the trucks. Trucks are for hauling stuff. So you need to know bed size, load capacity (weight and volume), overall payload including occupants, 4x4 or AWD (or even 4x2), tow rating, GCWR, bed features (removable tailgate, lighting, integrated stowage, tie down points etc). Then there's the engine and transmission specs, and lastly the interior features. Most of those things were mentioned in passing on some of the trucks, but no comparative detail.

Even basic stuff, like configuration of the cab - not all trucks have 4 doors, as an example; mentioned on the HiLux, I think, but not the others. A "Double cab" doesn't mean anything, there are Quad cabs (small rear doors ad legroom), Crew Cabs (full size rear doors and legroom) and even Megacabs (full-size rear doors and then some, meaning the rear seats recline). Different manufacturers use different terms to refer to these configurations, but "double cab" isn't enough.

Weight capacity is pretty easy for the UK, they all have to carry a tonne in the bed to meet the qualification for commercial vehicle tax and the companies rarely go much over because that would mean beefier springs and a worse ride. For size all the modern ones tend to be big enough to carry a europallet but not much more because that would mean more length and width which would be impractical.
There's a very different culture over here - if you are (for example) a builder and you want to carry more than a tonne or bigger than a pallet on a daily basis you don't faff about with a pickup because they do the job really badly - you go out and buy a Ford Transit with a flatbed, drop-sides and maybe a tipper. Pickups over here are for people who want a bigish car and might regularly want to lug a tote-bag full of sand or fertilizer or a dead sheep without attaching a trailer but are perfectly happy to tow a trailer or hire in a bigger vehicle for bigger loads.
 
[DRIFT]

Published by: JAGUAR WORLD magazine, on 08 June 2019.

I’ve just learned the legendary Norman Dewis, Jaguar’s chief test driver and development engineer between 1952 and 1985, has sadly passed away. He helped develop some of Jaguar’s greatest cars including the D-type - which he raced at Le Mans in 1955 - the Mk2, E-type, XJ6 and XJ-S. A familiar face at Jaguar events all over the world, his many stories, quick smile and easy laugh will be missed.

I first met Norman in 2001 for the 40th anniversary of the E-type when he told me about the time he drove the first convertible - 77RW - overnight to the Geneva motor show when there was a huge demand for passenger rides. Almost two decades later and despite meeting thousands of people as his unofficial role as brand ambassador for Jaguar, he always remembered me, always had time for me, always asked me how I was. His memory was sharper than most people’s half his age and the last time I saw him in 2018 he was as fascinating as the first time.

Rest in peace Norman.

1560077601511.png



[/DRIFT]
 
[DRIFT]

Published by: JAGUAR WORLD magazine, on 08 June 2019.

I’ve just learned the legendary Norman Dewis, Jaguar’s chief test driver and development engineer between 1952 and 1985, has sadly passed away. He helped develop some of Jaguar’s greatest cars including the D-type - which he raced at Le Mans in 1955 - the Mk2, E-type, XJ6 and XJ-S. A familiar face at Jaguar events all over the world, his many stories, quick smile and easy laugh will be missed.

I first met Norman in 2001 for the 40th anniversary of the E-type when he told me about the time he drove the first convertible - 77RW - overnight to the Geneva motor show when there was a huge demand for passenger rides. Almost two decades later and despite meeting thousands of people as his unofficial role as brand ambassador for Jaguar, he always remembered me, always had time for me, always asked me how I was. His memory was sharper than most people’s half his age and the last time I saw him in 2018 he was as fascinating as the first time.

Rest in peace Norman.

View attachment 397639


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Survived three years as a Beaufighter turret gunner and the first man to drive a car with disk brakes. Modern Jaguars handle the way they do today thanks to Norman Dewis.
 
Published by: Joseph Szczesny, the Detroit Bureau, on 10 June 2019.

Ford Shuttering UK Engine Plant, Selling Russian Factories.

This bit we knew . . .

Brexit driving automakers out of United Kingdom.

Ford Motor Co. is closing its engine factory in the United Kingdom as part of an overhaul of its unprofitable European operations . . . .
The shutdown of the Bridgend, South Wales plant, which employs more than 1,500 workers and builds engines for several Ford models in Europe, including the Fiesta and B-Max, comes amid the turmoil spawned by Brexit.

Automakers have said Brexit will make it more expensive and more difficult to import components from the European Union.

In addition, the future of the Bridgend plant has been in jeopardy since Jaguar Land Rover said it would end a contract to make motors for its vehicles.

This bit is new, and somewhat startling . . .

. . . . while also selling off its factories in Russia.

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Picture: Ford-Sollers-engine-plant-Elabuga
"Ford plans to sell its three now-closed plants in Russia".


Ford also said it is ready to sell its idle Russian plants and has had interest from potential buyers. “We are open to discuss potential sales to other companies,” Ford of Europe Chairman Steven Armstrong told Reuters. “We have had interest from a number of different companies,” he added.

Ford said in March that its passenger-vehicle production in Russia will cease by the end of June following the closure of its car plants in Naberezhnye Chelny and Vsevolozhsk near St. Petersburg and an engine plant in Elabug.

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Ford's Sollers plant near St. Petersburg is one of the three up for sale.

Ford Shuttering UK Engine Plant, Selling Russian Factories | TheDetroitBureau.com
 

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Published by: Staff report, Automotive News Europe, on 09 July 2019.

Ford enjoys June sales boom in Russia despite closing car factories.

Ford enjoyed a sales boom in a falling Russian market in June despite closing two car plants as the automaker ends sales of passenger vehicles in the country.

Ford's passenger vehicle volume jumped 43 percent to 6,146 units compared with 4,305 in June 2017. In the first six months Ford's sales in Russia fell 18 percent to 21,027.

The June sales boost was likely caused by customers buying Ford cars ahead of the automaker's exit from the country's passenger car market, a Ford spokesman said.

Ford ceased passenger vehicle production in Russia at the end of June when the automaker closed plants at Naberezhnye Chelny, which built Focus and Mondeo cars, and St. Petersburg, which produced the Fiesta small car and Ecosport crossover.

The closures were part of a broader restructuring of Ford’s European business to restore profits.
Most other automakers had a bad month in June as total new-car sales fell 3.3 percent to 151,180, according to data from the AEB industry body.

Market leader Lada's sales fell 2 percent, while No. 2, Kia, declined 3 percent. Third-placed Hyundai dropped 1 percent, while No. 4 Renault was down 12 percent. Volkswagen brand, in fifth place, was the only top 5 winner, with sales up 6 percent.

German premium brands had a good month with BMW sales up 15 percent, Audi's volume up 7 percent and Mercedes-Benz up 5 percent.

Among the losers, Nissan fell 26 percent, Mitsubishi dropped 24 percent and Skoda slipped 1 percent.
In the first half, Russia sales fell 2.4 percent to 828,750.

In a statement, AEB Chairman Joerg Schreiber said: "It is clear that market growth in the full year of 2019 is not a realistic scenario anymore. Even with a certain trend improvement in the second half, it would appear that the best outcome the market can hope for is to equalize last year’s sales result."

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Ford enjoys June sales boom in Russia despite closing car factories
 
I agree the Ford VAG co-operation could end up going further. Somebody is going to acquire BMW at some point, they can't survive on their own, possibly out of the japs Honda or Toyota, if Peugeot doesn't get JLR they've supplied and worked with BMW. Mercedes get into bed with Renault Group as they have supply history. All those groups would then cover the mass and luxury market.
Mercedes, Nissan and Renault already have a tie-in making rebadged Navara pickups.
 
Published by: Michael Karkafiris, CARSCOOPS, on 12 July 12, 2019.

Ford To Launch MEB-Based EV In 2023.

It’s finally official; Ford will produce a battery-electric vehicle based on VW’s MEB platform in its Cologne factory in Germany while VW will invest $2.6 billion in Ford’s Argo AI self-driving unit.

The two car makers have agreed on expanding their global alliance after months of negotiations, and were announced earlier today during a live press conference in New York.

Ford is going to use VW’s EV-specific MEB architecture for an all-new electric car targeted for the European market. The company expects to sell over 600,000 vehicles based on the MEB platform in Europe over the course of six years, starting in 2023.

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https://www.carscoops.com/2019/07/o...ased-ev-in-2023-vw-to-buy-a-stake-in-argo-ai/
 
Published by: Hilton Holloway, AUTOCAR magazine, on 16 July 2019.

Ford to resurrect Mondeo as global mid-sized crossover.

Ford’s stalwart large family car and S-Max and Galaxy MPVs axed in Euro shake-up.

Ford of Europe is preparing a radical re-invention of its European large family car line-up by replacing the Mondeo, S-Max and Galaxy with a single crossover-style estate model.

The new vehicle, whose name is not yet known, will mark Ford’s exit from both the classic large hatchback market and the MPV sector. Although there’s no news on a definitive launch date, the car is expected to arrive in early 2021.

Unlike some of Ford’s bespoke European models, the model will be sold in North America and beyond. In the US it is being compared by insiders to the Subaru Outback, itself a high-riding estate car.

Although a niche model in Europe, the Outback has been a significant success in the US since it was launched two decades ago, with recent sales above 200,000 units annually.

Last July Jim Farley, Ford’s president of new business, technology and strategy, hinted at the move away from conventional road cars towards what he called ‘utility’ body styles. He said the thinking behind the move into medium-rise crossovers was that customers would get “utility benefits without the penalty of poorer fuel economy”.

The new car will be built on Ford’s super-flexible C2 platform, which underpins the new Focus and, in time, should be able to stretch from accommodating the next Fiesta to the future seven-seat Edge SUV. The front section of the architecture will also be used by Ford’s future Transit and Tourneo family.

The model will be offered with petrol and diesel engines plus a 48V mild-hybrid petrol option. The base engine is expected to be Ford’s 1.5-litre three-cylinder turbo petrol unit, which will have a belt-driven electric motor and small battery in mild-hybrid form.

Insiders says that new Euro 6d-compliant diesel engines are, in pollution terms, as clean as petrol engines in real-world use. It is understood that these new oil-burners are still more economical than even mild-hybrid petrol engines, as well as being less expensive.

Ford’s move to medium-height crossovers in Europe is also partly a recognition that meeting future EU fuel economy regulations would have been very difficult with a line-up of conventional SUVs.

1563276043767.png


Ford to resurrect Mondeo as global mid-sized crossover | Autocar
 
It's rather reminiscent of the problems Rover faced in the 1920's which was that cars made did not equal cash in. They switched to order only which got them them the niche they had in the 1950's, but that was predicated to export. The killing off of BLMC/Rover has left a hole that JLR cannot fill as a volume producer. IF PSA is going down the line that Ford wanted to be in the 80/90, i.e a concept maker rather than tin bashing, they will face the same problem. There is little point in badge engineering if it's just to fill niches. Ford never followed through on that plan otherwise the blue Oval wouldn't be here. It's just another case of Plus ca Change.
Paradoxically reading the Land Rover thread on here-it would appear that BMW are affecting L/rS reputation far more than the latter can manage. I used to have an idea that you could select your chassis and body shell from one maker, have Rolls build the furniture and put the motor of your choice in-looks like with electric cars that could happen. Who the hell will care about badges then. Viva the Viking
 

oppoStu

War Hero
Published by: Hilton Holloway, AUTOCAR magazine, on 16 July 2019.

Ford to resurrect Mondeo as global mid-sized crossover.

Ford’s stalwart large family car and S-Max and Galaxy MPVs axed in Euro shake-up.

Ford of Europe is preparing a radical re-invention of its European large family car line-up by replacing the Mondeo, S-Max and Galaxy with a single crossover-style estate model.

The new vehicle, whose name is not yet known, will mark Ford’s exit from both the classic large hatchback market and the MPV sector. Although there’s no news on a definitive launch date, the car is expected to arrive in early 2021.

Unlike some of Ford’s bespoke European models, the model will be sold in North America and beyond. In the US it is being compared by insiders to the Subaru Outback, itself a high-riding estate car.

Although a niche model in Europe, the Outback has been a significant success in the US since it was launched two decades ago, with recent sales above 200,000 units annually.

Last July Jim Farley, Ford’s president of new business, technology and strategy, hinted at the move away from conventional road cars towards what he called ‘utility’ body styles. He said the thinking behind the move into medium-rise crossovers was that customers would get “utility benefits without the penalty of poorer fuel economy”.

The new car will be built on Ford’s super-flexible C2 platform, which underpins the new Focus and, in time, should be able to stretch from accommodating the next Fiesta to the future seven-seat Edge SUV. The front section of the architecture will also be used by Ford’s future Transit and Tourneo family.

The model will be offered with petrol and diesel engines plus a 48V mild-hybrid petrol option. The base engine is expected to be Ford’s 1.5-litre three-cylinder turbo petrol unit, which will have a belt-driven electric motor and small battery in mild-hybrid form.

Insiders says that new Euro 6d-compliant diesel engines are, in pollution terms, as clean as petrol engines in real-world use. It is understood that these new oil-burners are still more economical than even mild-hybrid petrol engines, as well as being less expensive.

Ford’s move to medium-height crossovers in Europe is also partly a recognition that meeting future EU fuel economy regulations would have been very difficult with a line-up of conventional SUVs.

View attachment 404350

Ford to resurrect Mondeo as global mid-sized crossover | Autocar

Its not terrible looking to be fair...
 
I know electric motors have immense low-speed torque, and it was only a short distance, and there aren't many things that surprise me these days, but this is one of them. New truck in my future.

 
In April I ordered 8 dual axle high roof transit vans. Today I signed ownerships for the first two. God knows when the rest will come, so yes I would say ford is fucked.
 
Its not terrible looking to be fair...

Insiders says that new Euro 6d-compliant diesel engines are, in pollution terms, as clean as petrol engines in real-world use. It is understood that these new oil-burners are still more economical than even mild-hybrid petrol engines, as well as being less expensive.

That got me, so they're still going to invest in Petrol and Diesel when electric is breathing down specifically when Dieselgate is still having damaging effects and everyone has jumped into the hydrbrid pot.
 
It's rather reminiscent of the problems Rover faced in the 1920's which was that cars made did not equal cash in. They switched to order only which got them them the niche they had in the 1950's, but that was predicated to export. The killing off of BLMC/Rover has left a hole that JLR cannot fill as a volume producer. IF PSA is going down the line that Ford wanted to be in the 80/90, i.e a concept maker rather than tin bashing, they will face the same problem. There is little point in badge engineering if it's just to fill niches. Ford never followed through on that plan otherwise the blue Oval wouldn't be here. It's just another case of Plus ca Change.
Paradoxically reading the Land Rover thread on here-it would appear that BMW are affecting L/rS reputation far more than the latter can manage. I used to have an idea that you could select your chassis and body shell from one maker, have Rolls build the furniture and put the motor of your choice in-looks like with electric cars that could happen. Who the hell will care about badges then. Viva the Viking

This video popped into my YT feed today...

 
This video popped into my YT feed today...

Actually I remember seeing that clip and wanting to hurl something at the television, in particular Clarkson because his journalism was so biased, but then it was the Beeb wasn't it. In fact I remember alfa(rustbucket) suds or his failure to point out that Marina was on the drawing board in 1958. 40 Million wasn't a lot in comparison to Fords and escorts in the 70's were appaling starters. Quartic went into the SD1 and it got car of the year. Just bin in file and forget.
 

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