Ford Motor Company - Is the Corporate decline inevitable?

This little oppinion piece from Autocar caught my eye. IMHO there are profound shifts in the way that we buy and use cars on the way and they will be driven by tech unicorns like Tesla, not by the conventional makers.

In the same magazine there’s an article about Tesco and VW teaming up to put BEV chargers in Tesco carparks and there’s one speculating that Amazon are building an autonomous BEV. Dyson are building research and test facilities at Hullavington and a factory in Singapore. There are multiple startups raising money for new ideas.

Meanwhile GM closing car factories. New car sales in the UK are down 10%, which may be Brexit related, but is similar to US figures. It’s not rosy for the old manufactures.

Insight: America's new car market is on a knife-edge | Autocar
 
This little oppinion piece from Autocar caught my eye. IMHO there are profound shifts in the way that we buy and use cars on the way and they will be driven by tech unicorns like Tesla, not by the conventional makers.

In the same magazine there’s an article about Tesco and VW teaming up to put BEV chargers in Tesco carparks and there’s one speculating that Amazon are building an autonomous BEV. Dyson are building research and test facilities at Hullavington and a factory in Singapore. There are multiple startups raising money for new ideas.

Meanwhile GM closing car factories. New car sales in the UK are down 10%, which may be Brexit related, but is similar to US figures. It’s not rosy for the old manufactures.

Insight: America's new car market is on a knife-edge | Autocar
Ford has axed all cars in the U.S. line up, barring the Mustang. The ones currently being sold will be gone once they reach the end of the cycle.

GM has cancelled a large no of cars from their line up too. Chrysler did this last year.

The U.S. auto makers have pretty much given up the cars segment to the Japanese and Koreans.
 
Published by: Dan Prosser, AUTOCAR magazine, on 30 November 2018.

Ford Edge Vignale 2018 review.

"Ford's flagship SUV gets a mid-life overhaul, introducing sharper styling and a revised interior. Can it make Ford's priciest model stand out?".

"The three-strong model range is made up of the Titanium from £36,995, the new ST-Line from £42,995 and the range-topping Vignale, tested here, which starts at £45,995. That’s more expensive than the cheapest Range Rover Velar. Delve a little way into the options list and a Ford Edge Vignale could well roll out of the showroom costing £50,000. Ford has a long history of offering large, grown-up family cars that sit atop its line-up, but to choose a top-spec Edge ahead of any number of SUVs from premium manufacturers such as Land Rover, Mercedes, Audi and BMW, you would need to be a particularly devoted Blue Oval fan, or otherwise be wholly unbothered by brand, image, impressing the neighbours and all the rest of it".

1-ford-edge-vignale-2018-fd-front-hero.jpg


Ford Edge Vignale 2018 review | Autocar

RCT(V) comment:

On the evidence of pricing, it would suggest that Ford has developed a "death wish"!

There will be an awful lot of Ford staff members driving these as "job cars", because no-one sensible would choose this over the comparatively priced opposition
.
 
There will be an awful lot of Ford staff members driving these as "job cars", because no-one sensible would choose this over the comparatively priced opposition.
Exactly. Especially in image conscious Europe. That is ridiculous pricing. I am not a badge snob but even I would choose one of the other premium brands.
 
Exactly. Especially in image conscious Europe. That is ridiculous pricing. I am not a badge snob but even I would choose one of the other premium brands.
It isn’t just Europe that is image concious. Here in Aus you see ever more premium brands around while the Thai built Koreans mop up the small car market. Ford are gone from the car sector; the mass market has moved on and often up, with the availability of cheap finance whilst the bogan culture that bought Falcons and Commodores has moved in to trucks.

No one in their right mind is going to spend £50k on a top end Ford. It might be a great car, but is has all the brand appeal of a paper bag.

The biggest danger to Ford now is incomers into the truck market.
 
Ford has axed all cars in the U.S. line up, barring the Mustang. The ones currently being sold will be gone once they reach the end of the cycle.

GM has cancelled a large no of cars from their line up too. Chrysler did this last year.

The U.S. auto makers have pretty much given up the cars segment to the Japanese and Koreans.
Do you have a link to the source for this? (specifically my bold). Apologies if you already posted it i just cant be arsed to read the whole thread to find it.
 
There will be an awful lot of Ford staff members driving these as "job cars", because no-one sensible would choose this over the comparatively priced opposition.
I used to work for a company that did training for Nissan UK

When the directors went to the Nissan plant they were expected to turn up in a Nissan. They both had Jaguars but the company kept a Nissan QV for factory visits.
Quite common for Nissan supplier companies back then, nobody drove the heaps of shite unless going to factory
 
Do you have a link to the source for this? (specifically my bold). Apologies if you already posted it i just cant be arsed to read the whole thread to find it.
A quick "Google" of the key words should provide you with appropriate links.

Afraid I can't do that myself at the moment ;) !
 
That would be the same Mercedes launching a 1.6 Turbocharged 1000bhp engine. This engine born from F1 technology will form the basis of the newer range of smaller capacity turbo engines to be rolled out across the range. Renault will provide all future diesel engine technology.

91k? I would expect all modern engines to manage that, even Ford guarantee 3 years 100k on the 1.0 Ecoboost. £600 extra they'll extend that to 6 years 200k.
I bought it with 10k on the clock. It's over 101k now and I expect it to continue for another 100k.
From what I hear from our local dealers, the 1.0 and 1.6 ecoboost engines are costing Mr Ford quite a lot of money in warranty repairs and recalls, including the ones that go up in flames.

Ford Ecoboost engine failures: customers to receive refunds | Autocar

Our local Ford dealer currently has a queue of cracked head ecoboots Focus and Fiestas parked in a row at the back of the yard. Each of these will cost £2500 - £4000 to repair depending on the seriousness of the issue. Heads are going for about £1500 - £2000 each plus labour and if you're lucky you *might* get a 50% contribution from Ford IF you have a full dealer history.

I will continue to buy larger capacity lowly stressed engines rather than small capacity turbo screamers.
 
Ford has a long history of offering large, grown-up family cars that sit atop its line-up, but to choose a top-spec Edge ahead of any number of SUVs from premium manufacturers such as Land Rover, Mercedes, Audi and BMW,
Dan Prosser's credibility as a motoring journalist just went right out the window when he stated Land Rover were a premium manufacturer ........ a quick glance at reliability surveys and warranty costs would show him they are anything but premium .

That said the Ford Vignale shares the same mechanicals as it's cheaper stable mates so how Ford can justify 50k is beyond me .
I think we may well be witnessing the beginning of the end of the motor industry as those of us who grew up with performance petrol cars in the 90's know it .
 
Dan Prosser's credibility as a motoring journalist just went right out the window when he stated Land Rover were a premium manufacturer ........ a quick glance at reliability surveys and warranty costs would show him they are anything but premium .
As someone said, possibly in this thread "he is confusing status with quality".
 
My current car is a Landcruiser Prado which I bought at 195k and which will turn 400k kms before Christmas. I’ve owned it two years. We ran a Volvo XC90 from 105000 to 140000 in 2016, driving it all over Europe.

Even if you only spend £10k on a car, it will still depreciate at 10-15p a mile. A long way from the depreciation on a new car but still making running costs well beyond 20p a mile.

Of course, that sort of ownership choice relies on there being a ready supply of vehicles which someone has bought new. So smuggly pontificating about other people’s folly isn’t too bright; as people stop buying new cars every three years because they’ve switch to shared ownership schemes, the supply will dry up.
The value of my Toyota Landcruiser 80 is going up year on year now , my Willys Jeep cost me £3500 a few years ago and is now worth £15-18K .......buy the right vehicle and they will appreciate as you drive them .
The Mrs regrets selling her W124 300D Merc she had owned from new , that also is worth more now than when she sold it 8 years ago and is more reliable and just as comfortable not to mention as fuel efficient as most modern cars, cared for and maintained even in daily use it's value will increase year on year .
 
I bought it with 10k on the clock. It's over 101k now and I expect it to continue for another 100k.
From what I hear from our local dealers, the 1.0 and 1.6 ecoboost engines are costing Mr Ford quite a lot of money in warranty repairs and recalls, including the ones that go up in flames.

Ford Ecoboost engine failures: customers to receive refunds | Autocar

Our local Ford dealer currently has a queue of cracked head ecoboots Focus and Fiestas parked in a row at the back of the yard. Each of these will cost £2500 - £4000 to repair depending on the seriousness of the issue. Heads are going for about £1500 - £2000 each plus labour and if you're lucky you *might* get a 50% contribution from Ford IF you have a full dealer history.

I will continue to buy larger capacity lowly stressed engines rather than small capacity turbo screamers.
if you run the ecoboost engine with that sort of mileage prepare to cry, belt is due at 120k, when at Daventry on some course or other we had a demo with an engine on a rig, trainers there reckoned 6hrs+ just to fit the belt (also pointed out the oil pump was belt driven and was behind the timing belt, to do both meant the sump also had to come off, reckon on about 10 hrs minimum to carry out full 10yr/120k service)
 
The value of my Toyota Landcruiser 80 is going up year on year now , my Willys Jeep cost me £3500 a few years ago and is now worth £15-18K .......buy the right vehicle and they will appreciate as you drive them .
The Mrs regrets selling her W124 300D Merc she had owned from new , that also is worth more now than when she sold it 8 years ago and is more reliable and just as comfortable not to mention as fuel efficient as most modern cars, cared for and maintained even in daily use it's value will increase year on year .
Of course you can buy cars that appreciate, but they are very rarely daily drivers. I’m also not convinced that when you properly account for the cost of capital and consider the opportunity costs, they are actually appreciating.

Not sure how a 80 series Landcruiser or a Willys Jeep would fit into my routine daily business. People who drive 50k miles or more a year don’t do it in classic cars for a reason.
 
Do you have a link to the source for this? (specifically my bold). Apologies if you already posted it i just cant be arsed to read the whole thread to find it.
Plenty of sources out there. They were initially supposed to have one additional car to the Mustang - the Focus Active. But that was made in China and Trump's policies put a kibosh to that. So it will be just the 'Stang.

https://jalopnik.com/why-ford-killed-its-cars-1825546289
Ford cancels plans to sell Focus Active in US
Ford Kills Advertising Campaigns for All Cars Except the Mustang
 
I used to work for a company that did training for Nissan UK

When the directors went to the Nissan plant they were expected to turn up in a Nissan. They both had Jaguars but the company kept a Nissan QV for factory visits.
Quite common for Nissan supplier companies back then, nobody drove the heaps of shite unless going to factory
Ford employees had access to JLR brands in the UK and vice versa. You a saw lot of Fords in JLR employee parking lots for this reason.

If you are anywhere near related to Ford/ knew someone at Ford in the U.S., you had access to some sort of plan like the A-plan, X-plan etc. These were for employees, friends of employees, families, suppliers, etc. etc. Anything to move the metal.
 
Dan Prosser's credibility as a motoring journalist just went right out the window when he stated Land Rover were a premium manufacturer ........ a quick glance at reliability surveys and warranty costs would show him they are anything but premium .

That said the Ford Vignale shares the same mechanicals as it's cheaper stable mates so how Ford can justify 50k is beyond me .
I think we may well be witnessing the beginning of the end of the motor industry as those of us who grew up with performance petrol cars in the 90's know it .
Land Rover is premium. Just not very reliable. The perceived premiumness of a brand doesn't have much to do with reliability in the car industry. If that was they case the German brands wouldn't be considered premium in the U.S., some of them regularly come below average in ratings in the U.S., with more mainstream brands like Toyota, Hyundai..even some domestic ones coming on top.
 
Ford employees had access to JLR brands in the UK and vice versa. You a saw lot of Fords in JLR employee parking lots for this reason.

If you are anywhere near related to Ford/ knew someone at Ford in the U.S., you had access to some sort of plan like the A-plan, X-plan etc. These were for employees, friends of employees, families, suppliers, etc. etc. Anything to move the metal.
One of my drivers late father worked at Halewood Ford plant
My driver has had a steady stream of new Focus's on the family discount. His last two have been the 1.0 turbo petrol. They are a truly dismal car.

Halewood was originally a Ford factory producing Anglia's then Escorts
Since the mid 2000's it produced Jaguar X Types and Freelanders
I think it now produces Discovery Sport and Evoques.
 

Similar threads


Latest Threads

Top