Oatlyâ¦â¦â¦WTF is Oatly? Shopping in Waitrose at the weekend I saw a product called Oatly. It had a tagline, âThe dairy free alternative to milk and soya.â Jesus and all his little angels! Why do you need a dairy free alternative to milk and soya? If you are allergic to dairy produce then use soya milk or some such hippy crap. If you are allergic to soya and dairy then perhaps life is not for you and you should jump down the stairs with a short rope round your neck and do us all a favour. The website invites you to discover the advantages of oats. If you like oats then have some porridge, if you are allergic to dairy products then make the Jock filth with hippy soya stuff. What is the next barking mad product to his the market? Any suggestions?