Unless you've been hiding under a stone these past few weeks, I daresay you've seen the coverage of the Army Everest expedition 2006. If you haven't, take a moment to peruse the ( as ever) well presented website: http://www.armyoneverest.mod.uk/ Prominent on all of the promotional material and adverts are the two symbols of the Army and TA. At every stage it is made patently clear that the expedition is made up of both regular and TA soldiers and this is clearly the first (and IMHO very successful) stab at One Army Recruiting (OAR). It does, however, raise an interesting issue. The two brands: Army Be the Best, and our own 70's green and yellow go faster TA are shown next to one another, implying that they are different organisations. I have always identified the Army symbol as covering both regular and TA but the implication here is that it is only the regular element. Furthermore, from the Army home page (http://www.army.mod.uk/index.htm): Now just one cotton picking minute! If we're not part of the British Army then what the buggery bollards are we part of? As I understood it, project OAR would give the British Army (regular and TA) a one army recruiting umbrella with the full time and part time elements developing sub brands within that. The issue appears to be either that the regular army recruiters fear that by letting the TA within 'their' brand they will somehow devalue it or that they are unwilling to develop a new regular brand to sit alongside the TA but beneath the general Army brand. I don't think we should get into another round of TA re-branding discussion (although the subject remains unresolved) but we should get some clarification on this point. Under OAR we should not be seeing the TA element further distanced from the Army brand as this will exacerbate the problems OAR was developed to solve.