EUFOR (Op ALTHEA) medal... initially the powers that be issued the same response as above (couched in slightly different terminology). Medals are awarded based on 'risk and rigour', which realistically might only apply if you serve(d) with the BG in MNTF NW ie Banja Luka (like A&SH from Easter til recently). They were on the ground patrolling, searching, etc etc. Those in Sarajevo were either HQ types or were NSE staffs, hardly risk- or rigour-laden (except when it got all too exciting in the Bulldog, ie rarely).
However, I understand that the opinion may have changed and the medal could be granted status to wear (potentially politically driven as if we didn't it could be seen as a snub to our European colleagues who have a VERY different approach to this sort of operation and the validity of medals).