EU wants to ban sexist TV commercials

Mrs Svensson...

  • Loves women

    Votes: 0 0.0%
  • Hates men

    Votes: 0 0.0%
  • Attention whore

    Votes: 0 0.0%

  • Total voters
    0
#1
EU wants to ban 'sexist' TV commercials

"Adverts which use sex to sell or promote gender stereotypes could be banned by the EU."

Telegraph said:
Swedish MEP Eva-Britt Svensson urged Britain and other members to use existing equality, sexism and discrimination laws to control advertising.

She wants regulatory bodies set up to monitor ads and introduce a "zero-tolerance" policy against "sexist insults or degrading images".

Ms Svensson said: "Gender stereotyping in advertising straitjackets women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating and dumbed down for both sexes."

She added: "Gender stereotyping in advertising is one of several factors that have a big influence in efforts to make society more gender equal.

"When women and men are portrayed in a stereotypical way the consequence may be that it becomes difficult in other contexts to see women and men's resources and abilities."
Now, skipping past the fact that the adverts are some of the best parts of the telly these days, other than the obvious Ocean "they-made-it-so-easy" (Well look at you, they kinda fcuking had to...) Finance-type cnuts, and still nowhere near the standard of the classic Hamlet, Carling Black Label and Weetabix ad's of the 90's; this, gents, is Ms Svensson-



-So, number One: Suggestions as to why she may have taken this ridiculous stance (other than to join in with 'that crowd') and Two: What the fcuk is happening to Sweden, historically the land of vikings, reindeers, Aurora Borealis and cute blonde girls?

-Mach
 
#2
Isn't she being sexist and patronising to women by portraying them as sensitive creatures who can't cope with well intentioned humour?
 
#3
Mmm. Would seem that the story should actually be 'A few women MEPs would like to see 'sexist' TV commericals banned', since t'would appear that the EU itself has expressed no opinion. Also, the chances of Berlusconi letting this get through are zero (he'd have to shelve half his TV empire's programmes), and I imagine it'll get short shrift in a couple of other nations as well where the Diet Coke and Flake girl adverts we get would be regarded as staid and prudish.

We may have to charge the Torygraph for the next service bill for the Arrse outrage bus at this rate, since stories like this will get the milage racked up completely needlessly.

(Quite why we're expending money allowing these naive, nannying non-entities [the MEPs, not Torygraph journos] to spend time coming up with this sort of tosh is a reasonable question to ask, though)
 
#6
If you look closely at most ads on the box today you will notice that they portray the female to be the intelligent one or the decision maker, it is oftern very subtle. I cant think of a specific example right now but it would be quite amusing using such legislation to further the cause of men in the modern world.
And damn she is the ugliest thing I ever saw...
 
#9
Has this woman ever even seen other European TV channels?

Italy, Monday night, sometime after dinner...I flip on the TV to see some kind of cable game show with topless girls covered in whipped cream answering questions about famous artists. 8O

So I wouldn't worry about massive Continental support!
 
#10
Eva-Britt Svensson is a vice-chair of the European Parliament's Committee on Women's Rights and Gender Equality -- no surprise there, just one of feminist-extremist dinosaurs that deprived women of their right to choose whether they want to stay at home or slave for a wage...
 
#11
Domovoy said:
Eva-Britt Svensson is a vice-chair of the European Parliament's Committee on Women's Rights and Gender Equality -- no surprise there, just one of feminist-extremist dinosaurs that deprived women of their right to choose whether they want to stay at home or slave for a wage...

standing ovation from me for that one :thumleft:


*btw - she even looks like a dinosaur imho*
 
#12
Domovoy said:
Eva-Britt Svensson is a vice-chair of the European Parliament's Committee on Women's Rights and Gender Equality -- no surprise there, just one of feminist-extremist dinosaurs that deprived women of their right to choose whether they want to stay at home or slave for a wage...
Personally, I'd rather slave for a wage, since I dislike the smells of puke, sh!t, bubble gum and cooking grease...and stay-at-home moms deal with that stuff in abundance.

But I happen to slave in the advertising/marketing industry, and the inalienable First Law of Commerce is:

T!ts sell.

Banning "sexist" adverts that use attractive people to sell, even clothed, is a move against commerce, in my view!
 
#15
Couldn't give a toss about the quality of the ads during the break as long as there's enough time for the missus to make my brew.
 

Alsacien

LE
Moderator
#17
More misleading twoddle for anti EU brain dead.

A Swedish lezzer MEP is trying to convince the EU to change the law to stop sexist advertising - fat chance as long as the Southern European countries have a say - France and Italy have founded their entire national culture on sexism - and thats before you even get into the more "interesting" EU nations habits... :wink:

Having seen some Swedish ads though - she may have a case for toning it down a bit in her own country before a certain hour, but a guess she already tried and bombed at that...
 
#18
Pity they could ban that unmentionable programme on C4 (clue,2 words beginning with 'B')..
Barry Scott...Any advert with Katie Price & tw@...Kerry Crackheed..That puff that does the ad breaks on UTV...
 
#19
Machristo said:
EU wants to ban 'sexist' TV commercials

"Adverts which use sex to sell or promote gender stereotypes could be banned by the EU."

Telegraph said:
Swedish MEP Eva-Britt Svensson urged Britain and other members to use existing equality, sexism and discrimination laws to control advertising.

She wants regulatory bodies set up to monitor ads and introduce a "zero-tolerance" policy against "sexist insults or degrading images".

Ms Svensson said: "Gender stereotyping in advertising straitjackets women, men, girls and boys by restricting individuals to predetermined and artificial roles that are often degrading, humiliating and dumbed down for both sexes."

She added: "Gender stereotyping in advertising is one of several factors that have a big influence in efforts to make society more gender equal.

"When women and men are portrayed in a stereotypical way the consequence may be that it becomes difficult in other contexts to see women and men's resources and abilities."
Now, skipping past the fact that the adverts are some of the best parts of the telly these days, other than the obvious Ocean "they-made-it-so-easy" (Well look at you, they kinda fcuking had to...) Finance-type cnuts, and still nowhere near the standard of the classic Hamlet, Carling Black Label and Weetabix ad's of the 90's; this, gents, is Ms Svensson-



-So, number One: Suggestions as to why she may have taken this ridiculous stance (other than to join in with 'that crowd') and Two: What the fcuk is happening to Sweden, historically the land of vikings, reindeers, Aurora Borealis and cute blonde girls?

-Mach

DYKE
 
#20
It looks like Richard Briars in drag!

Burn the EU and all those who support it I say!
 

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