Arrgh. Am I alone in feeling that displays of Easter eggs in Sainsburys (and other stores) from the first week of January onwards is distasteful and unnecessary? I know life is too short to get worked up over this sort of thing but after they started Christmas in September, I decided to contact their customer service team about 'Egg-gate'. Here's the reply I got this week: In other words, customers demand it, other stores do it, we're making money from it so we don't care. My response is as follows: Thank you for your response. By the way, I'm not sure that people contacting customer services will understand what 'These end aisles are only ranged for 3-4 months of the year' means. I'm not sure I do. I don't doubt that the British public loves to buy chocolate all year round. It doesn't even surprise me that they would still be buying it in early January after eating a mountain of it over Christmas. But I wondered if you have conducted recent research about your merchandising. Is it really the case that the British public walks into Sainsburys (or other supermarkets) in the first week of January and says 'I wanted to buy some easter eggs and you don't stock any yet - why is that?'? Seriously? If you conducted a customer survey and asked 'During what month would you like to see Easter confectionary arrive in store? I am sure no one would say January, or even February. I wonder how much of your merchandising is genuinely in response to customer demand. I'm not especially religious, I don't have a problem with commercial gain but seeing these very premature displays is disappointing and makes Sainsbury's look cynical and out of touch. I know there are more important things in life to worry about and I realise that you are not personally responsible! I hope you can pass my comments, for what they are worth, to whoever is. Many thanks Not the end of the world but a good way of channelling anger! Will wait and see if they reply.