In Europe its terrible. Mate of mine just got back from the US and reckoned on 4 days r and r he saved himself in the region of a Grand (Â£) by asking for Forces discount, including Gratis entry to the sealife centre (LA I think?).
He also barely bought himself a coffee or meal when in Uniform.
Was swamped by Yanks thanking him for his service. Shameful over here innit?
TM Lewin or Hawes and Curtis 10% Corporate discount and that is on top of any sales on at the time!
Concur with the USA as well I got best seats in teh house for a Broadway show at crap seat prices (over 50% discount) just by asking about a forces discount - don't ask don't get. But don't be afraid to ask - you will get 'No' on occasions but no harm in asking (sometimes you get 10% just because the shop assistant does not know and is afraid to ask someone)
I'll be expanding the ArmyNET gear pages soon (after AN3 launch) to include a list of those that offer an instore discount (all will be checked before posting) I'll even be asking if they will give it for the veterans lapel badge as well. Any leads greatly received.