Cover When it Counts

#1
The Danish TA have over the last few years used their advertising budget rather oddly in my opinion. Their latest idea has been to give out free camouflage condoms (the packets at least, I haven't seen the contents) at music festivals.

http://www.hjv.dk/Hele+Danmark/Nyheder/06-2007/HJV+deler+kondomer+ud.htm

This is a follow on from handing out umbrellas at railway stations on rainy days, which was their last brainwave.

http://www.hjv.dk/Hele+Danmark/Nyheder/04-2007/Smil+-+det+er+regnvejr.htm

While I've got to commend them on 'thinking outside the box', I'm really not convinced about the value of this type of campaign.

Any comments?

T_T
 
#3
Tartan_Terrier said:
The Danish TA have over the last few years used their advertising budget rather oddly in my opinion. Their latest idea has been to give out free camouflage condoms (the packets at least, I haven't seen the contents) at music festivals.

http://www.hjv.dk/Hele+Danmark/Nyheder/06-2007/HJV+deler+kondomer+ud.htm

This is a follow on from handing out umbrellas at railway stations on rainy days, which was their last brainwave.

http://www.hjv.dk/Hele+Danmark/Nyheder/04-2007/Smil+-+det+er+regnvejr.htm

While I've got to commend them on 'thinking outside the box', I'm really not convinced about the value of this type of campaign.

Any comments?

T_T
Well, marketing gurus have recently turned to 'WTF' marketing where initial confusion prompts curiosity and lodges the product in the subject's mind. I suppose it's an outside chance that's what their doing.

Condoms... Thinking outside the box... (Snigger)
 

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