It's not often I'm proud of my club and have much to shout about, but once in a while they do something right. I don't know if other professional clubs give forces discounts, I was just chuffed to see this and needed to tell someone. From the CCFC website (my bold): This weekend's match between Coventry City and Crystal Palace will have a poignant Remembrance flavour as the Sky Blues mark the 90th anniversary of the Armistice - the end of World War I. Poppies will be available for supporters to buy before kick-off and Coventry players will also be wearing an embroidered poppy on arm bands made specially for the occasion. A six-foot poppy will be placed on the centre spot before kick-off and a one-minute silence will be observed in memory of those who have lost their lives in the service of their country. Alan Mallett, county manager, Warwickshire Royal British Legion, said: "We ask people to support this match and give generously to the Poppy Appeal throughout this time of remembrance." In keeping with the commemorations, Coventry City Football Club are also launching a new scheme that will see those serving in the forces benefit from reduced price tickets to matches at the Ricoh Arena. Upon production of a valid Armed Forces ID, service personnel will be entitled to a concession ticket price of between Â£11 and Â£12.50. Nathan Kosky, commercial director of Coventry City Football Club said: "We are proud to be able to show our respect for serving troops, and giving concessions on match-days is something I hope encourages our fans in the armed forces to come to the Ricoh when they can." Okay, so we may be sh!te, but its better to watch it half price!