I'll be interested to see what pressure is imposed on the food production and hospitality industries to radically reduce the use of fats, salt, sugar and carbohydrate content of their output. The sugar tax was a start but by no means a comprehensive approach.I'd suggest that previous obesity awareness campaigns have fallen flat and failed due to the indolence of the public. Remember the recent Cancer Research UK advert about obesity being a bigger causal factor than smoking a couple of years ago? They were castigated in both social and main-stream media for "fat shaming". However the country is terrified of COVID and thus harnessing that fear for something positive MAY get through the incredibly dense skulls of Brit civ-pop where other attempts have failed.
Another thing they need to address is the use of nitrites in processed meats, sausages, hams, bacon etc. It's not so much the pork that does the damage, chaps, it's the cheap preservative shit they mix in with it.
Some will say now is not the time to take on the food production industry. Well, the food production industry is one of the few industry sectors that has thrived during the Covid-19 pandemic.