Read over the weekend: The Earth just isnât getting any healthier. How could it? The one single and abiding criterion by which the success of countries is judged is in terms of their âgrowthâ. Each year the great nations agonize over how much they have âgrownâ. How much more they have made, how much more they have consumed. Consumer confidence is actually considered a measure of a countryâs relative economic strength. When a load of poor deluded sad-acts are down at the shops running up debts on their credit cards, finance ministers claim that the economy is âgrowingâ and start celebrating. Recessions are deemed to be over the moment people start spending money which they donât have, on things that they donât need. Consumption is synonymous with âgrowthâ and growth is good. It is always good, whenever and wherever. Hence, clearly consumption is good, all consumption, anywhere, anytime. Judged by the logic of world economics, the death of the planet will be the zenith of human achievement, because if consumption is always good, then to consume a whole planet must be the best thing of all.