Comeback from Advertisers

Discussion in 'ARRSE: Site Issues' started by womblefruit, Oct 18, 2012.

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  1. GCO / BCO, just out of interest, is there any comeback you can get from the producers of these ads, it is after all your website and surely this is not what you would have agreed to host. Bearing in mind these are reputable products from reputable companies and products that we buy on a daily basis, how do they reconcile that with this form of intrusive, and indeed abusive targetting. Not much different from grabbing a girls breasts when all you want to do is ask her out for a drink!
  2. Bad CO

    Bad CO LE Admin Reviews Editor Gallery Guru

    You raise an interesting question and the answer involves understanding how online advertising works. This is an area that we've only recently had to get involved in as the majority of our advertising had previously been from Google which works differently. Unfortunately they pulled the plug as we declined to take off the NSFW threads.

    Basically the publisher (us) allocates a portion of our inventory (ad slots) to an ad network which then displays ads from a wide portfolio it has. The choice of which ad it displays depends on a whole array of factors including what it knows about people who use the site and what it knows about individuals (i.e you) based on information it has collected using a variety of techniques such as cookies.

    Clearly ad networks want to make the most money so they will try and serve the highest value campaigns first. Normally this will include ads which directly induce you to buy something and that will be well targetted against your known interests. In my case I have recently visited the Go Outdoors website looking for fell running shoes so am being followed by them round the internet.

    If they can't serve you high value ads then they will serve you what they call remnant advertising. Typically this will be generic, low quality ads, such as our chums from Gaviscon and Cillit Bang. Slightly bizarrely this means that people who block cookies, etc tend to get shown the worst ads!!

    My understanding the reason that companies use ads like this is that they are trying to raise brand awareness in a market where it is the only possible way of making your product stand out from the others. I think we'd all agree that it has actually been quite effective at reminding us that they exist!

    In terms of comeback, then it is worth bearing in mind that the nature of the structure I've outlined means that we have no direct relationship with the brand. I also believe that there are further layers above the ad network which we deal with which means that they don't either. In fact you can conceive a structure that looks like Brand>PR Agency>Advertising Agency> Online Advertising Wholesaler> Online Advertising Deliverer (Ad Network) > Publisher (us)> User (you) and there may even be more links in the chain.

    Someone once told me that going up to a girl and asking her for a shag worked once every several hundred times (probably far more often in Joanna's in Pompey) so maybe this is the same theory!
  3. Alsacien

    Alsacien LE Moderator

    Interesting. Surprised we see ads for anything other than alcohol and porn, just shows the limitations of cookies.......
    • Like Like x 1
  4. Someone mentioned an ad-blocker app/prog stops these annoying, though to the site important adverts, if you use one does the ad network know, and therefore "mark down" the site in terms of ad revenue?

    If not (loose the site revenue) can someone please post the relevant link so I can block them without reducing the sites revenue.

    If this is not possible I will just continue to ignore them and turn the volume down.

    If I am talking bollocks then life is continuing as normal.
  5. So what are they implying…

    We're all living in dirty grots and have ulcers from eating too much take away?

    Sticky Jo's, Gods way of ensuring you never went home alone, or got a dose of clap.

    Gone now. I wonder what happened to the palm tree?:cry:
  6. Bad CO

    Bad CO LE Admin Reviews Editor Gallery Guru

    Yes ad-blockers do count against us. There are loads available and they depend on what type of browser you are using. best way to find one is to google the name of your browser and then 'ad blocker'

    Ahem - I'm the other one.

    Mine are more for orienteering but I've just got the Inov8 X-Talon 212s which are absolutely the dogs! Probably don't want to be running on tarmac in them for more than about 20 yards though! If you want Go Outdoors ads then just go to one page on their site and you'll have them for days.
  7. Bad CO

    Bad CO LE Admin Reviews Editor Gallery Guru

    I'm still the other one

    Anyway I've put you on the advertising free option which we normally charge £2.50 per month for until we get this sorted.
  8. Thank you Bad CO, I will just put up with them for now if it costs you.
  9. Please no more gay porn/dating now my whole sodding Familie think I bat for the other side.