Charity Idea

Have had a look around the site to no avail. Naafi could be a great source of info on a serious note, I hope!
I have an idea for a Charity (H4H for instance) song to boost the coffers and was wondering who I should be in contact with to get this idea going. I need to know if there is someone out there who is tasked with this sort of revenue generating idea. Any tips?
Songs have been done to death. Have a (possibly celebrity) smoke-athon. I'm in if required if its the non-celebrity variety. 10 people passing the baton (tab) to light off the last person. go for 24, possibly 48 hours. Obviously some of the proceeds to MacMillan.

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