I discovered to my horror last night that, unlike the Match King which is a specific bullet design, GameKing is more of a branding, including both essentially soft point versions of the Match King and... boattail FMJ's. So, if one is ordering e.g. 308-diameter 150 grain GameKings, one is recommended to make sure exactly which 308-diameter 150 grain GameKings you are talking about, otherwise you open your packet to reveal somewhat expensive FMj's instead of proper hunting bullets. The same is also true for some of the Pro Hunter range. It is best to check the Sierra website beforehand and cross-reference it to wherever you are buying from.