It does not impose one iota on anyone's life, and the tosh about assisting retailers is exactly that - tosh. Do they get similar help with radishes? Runner beans? Artichoke? Butternut squash? Of course not.
I think falling foul of the WTO was more of a reason for over-regulation of banana.
http://trade.ec.europa.eu/doclib/docs/2003/december/tradoc_114950.pdf
But that is of no consequence either. Bananagate is, however, an amusing metaphor for the totalitarian uselessness of the protection racket we all know and love where, without even a hint of embarrassment, grown-ups sitting in expensively provisioned committee rooms come up with phrases like the Banana Framework Agreement