The Blair Government worked out the need for every department to be plugged into the news grid and on message. Only the treasury, was able to maintain its independence, because Brown wanted to be PM..... Also the consultant era was in full flow and young bright things working long hours, saves the minister the effort of doing his job and he can stay focused on the politics or whatever he wants to be on the job with.The sPAD debate got methinking
In the mid 90s in MOD I do not ever remember a SPAD. I remember the PPSs . But not SPADs. Neither Rifkind nor Portillo ( and I worked on the 7th floor at the time)
Fast forward to the early 2000 s and the landscape had changed. A lot. SPADS. Faaasands of em.