Bombing the Piss out of the Taliban

#1
From Inkspots Why not "Momentum III"?
Does anyone know who names campaign phases? Like what actual office in DOD assigns the official names? Because I'd never seen them before yesterday, when the Pentagon announced that new campaign stars were authorized for additional phases in both Iraq and Afghanistan. Here's part of the press release:
The additional campaign phase and associated dates established for the [Iraq Campaign Medal] is:
• New Dawn - Sept. 1, 2010 through a date to be determined.
Six other phases, previously identified, include:
• Liberation of Iraq - March 19, 2003 to May 1, 2003.
• Transition of Iraq - May 2, 2003 to June 28, 2004.
• Iraqi Governance - June 29, 2004 to Dec. 15, 2005.
• National Resolution - Dec. 16, 2005 to Jan. 9, 2007.
• Iraqi Surge - Jan. 10, 2007 to Dec. 31, 2008.
• Iraqi Sovereignty - Jan. 1, 2009 to August 31, 2010
The additional campaign phase and associated dates established for the [Afghanistan Campaign Medal] is:
• Consolidation III - Dec. 1, 2009 through a date to be determined.
Three other phases, previously identified, include:
• Liberation of Afghanistan - Sept. 11, 2001 to Nov. 30, 2001
• Consolidation I - Dec. 1, 2001 to Sept. 30, 2006
• Consolidation II - Oct. 1, 2006 to Nov. 30, 2009
The Iraq phase names make some sense, though I think "National Resolution" and "Iraqi Surge" are both a bit goofy. (Are we naming them as phases of the U.S. campaign, or based on host nation political transformation, or what? Seems like both.)

But Afghanistan... seriously? Consolidation I-III? Couldn't we do a better job with this? Like, for example:
Bombing the Piss out of the Taliban - Sept. 11, 2001 to Nov. 30, 2001
Escape from Tora Bora - Dec. 1, 2001 to Dec. 31, 2001
General Indifference - Jan. 1, 2002 to March 18, 2003
Economy of Force - March 19, 2003 to Nov. 30, 2009
The Good War - Dec. 1, 2009 to June 21, 2011
The Expensive, Disappearing War - June 22, 2011 through a date to be determined
 

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