Nothing wrong with the Hilux, work provide me with one very capable vehicle if not particularly economical. They are the style of vehicle that suits the sought after Australian image . Unfortunately the last Holden and ford utes were just not practical Massive engines only two seats back end so light every time you accelerated the tyres spun, low clearance and not four wheel drive. They were of no use to anyone but the cashed up inner city tradie hence the reason they were pulledFord are doing OK in Aus now. They are selling more Mustangs than they did Falcons for years and the Ranger sells well. Still hard to get the bogans out of their Hiluxes.
I was reading a piece about Holden marketing which noted how they were still branding singlets, shorts and thongs when their core product was the VF Commodore. They had a truly superb car in the last Commodore which they utterly failed to market to the right market segment.
They were using messaging appropriate to bogan Hilux buyers to sell a BMW 5 series rival. They were never going to get their former clientele out of their twincab not we’re they going to get BMW customers to buy into the long neck meat pie footy vibe.