BBC World does it again

They are running an African Footballer Of The Year contest...obviously thought up in the last couple of days. What's the prize, I wonder? A Mars bar and a guarantee of work written in crayon, to be rendered up to the customs officer who opens your executive travelling compartment, read container? I mean, come on. Of The Year......blah,blah. Short on stories? I could tell some.
Whooooooooo, whoa! Don't get me wrong. African footballers are arguably amongst the best you can get...there are tons of them, and it would be a good contest. It's just the Beeb dragging up something they percieve as "cool" as an "interactive" exercise. Cheap "journalism" going even lower to fill up time and space.

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