Thank the Lord I don't drink any more, but my eye was drawn to the Â£6.60 bottle of voddy, plain white and green label (because basically they don't want you to buy it if you might but something dearer). On the bottle there is a space for, "What does it taste like?" and they have a spiel. That got me looking at the whiskey and gin. Then I thought, I wonder if they do a dark rum? They do. The label on the bottle has to be seen to be believed. Under "What does it taste like?", it has two words. "Caramelised sugar". It might as well say, "Listen me old matelot. This is a seven pound bottle of rum. We can't be arsed lying to you. It doesn't have "Complex top notes redolent of a warm evening in St Lucia". It tastes of caramelised sugar. You know you're going to buy it. We know you're going to buy it. Get you to the checkout, rummy"