Progress. At last to accept that the recruiting process is a funnel. And, as it’s a funnel then the top end has to be filled with enough leads to deliver the required number of entrants to training given leakage along down the funnel. Even that is a gross simplification as there are multiple funnels within the overall one for individual trades.
So, if the funnel model doesn’t work, what do you propose instead? A hint; there are a number of alternative marketing models that you could suggest.
Still wailing the Sales & Marketing BS bob.
You will never move forward with that mindset, and neither will the British Army if that is the mindset in the upper echelons.
The British Army is not a commercial business and neither are its people a commodity. Perhaps when people can get that through their dense craniums, the dual issue of Recruitment & retention can start to be addressed. Until that time the British Army will continue to chase its tail, waste money, continue to be understrength and continue to have retention issues.
Or maybe come up with you own.
I could, but I wont. It is not my issue having retired 20 years ago.
But I will give you this ( and anyone else ) as food for thought.
43 years ago, a section of 12 started basic training, many months later a total of 8 completed training and were posted to Infantry Units.
Out of that 8 - 3 retired 22 years later as WO's and a further 2 went on to become LE officers.
It would be interesting to see comparable figures from the next 2 Generations.
I wonder what could have changed over the period in question. A loss of the KISS it principle and a gain of business psychobabble, including treating people as commodities rather than people ?
It would be fair to say that as they have dropped fitness standards by a good margin, they have dropped other standards also, yet the Army is still undermanned - How can that be bob ? The
funnel has been widened,
lead generation is ( apparently ) through the roof, standards lowered, but still struggling and still undermanned.
Want to have another go at telling me how the
funnel system -
lead generation -
reduced standards are the way ahead ?
Or perhaps it might be easier for you to list the 100's ( if not 1000's ) of Direct Sales Companies who followed the
lead generation BS and went out of business over the last 20 years.