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Army survey of target audience

#1
http://news.bbc.co.uk/1/hi/uk/4805012.stm

Today programme this morning reported the survey found that the priorities of young men was: "to provide a stable and safe family environment and to develop a sucessful career".

With mobilisation destabilising their family environment and messing about with their career development how is this going to impact on TA recruitment?
 
#2
maybe we need to reinforce the messages that chime with what we do:

They demonstrated a high desire to achieve with 84% of those questioned saying they wanted to be able to "look back on their lives and be proud".
= see my sig! :D

protecting their family was what defined a real man
= I refer the audience to the 'wall speech' from 'A few good men'

OK, so I'm being tongue in cheek, and those were the points picked up by the people doing the survey as they wanted to make their client (the army) feel good about themsleves, but I think my point still has some relevancy
 

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