Army Headline of the Day

Sarastro

LE
Kit Reviewer
Book Reviewer
So is this one of those practices that is already done by lots of countries and just not widely known about?
Yes. Defence is, you will be unsurprised to learn, behind the curve.

Not just countries either, large corporations, marketing and PR industry, etc. I presume you already assume that lots of data-mining is done of social media and similar datasets, all that has happened is that increasingly the owners of such datasets have closed them down and started charging for access. Little else has changed.

Given the state it was in when I left, I imagine Defence has been behind the curve largely because its definitions of public and private information were highly restrictive, much more so than in other NATO countries, which limited which datasets it could look at.
 
Yes. Defence is, you will be unsurprised to learn, behind the curve.

Not just countries either, large corporations, marketing and PR industry, etc. I presume you already assume that lots of data-mining is done of social media and similar datasets, all that has happened is that increasingly the owners of such datasets have closed them down and started charging for access. Little else has changed.

Given the state it was in when I left, I imagine Defence has been behind the curve largely because its definitions of public and private information were highly restrictive, much more so than in other NATO countries, which limited which datasets it could look at.
If you look at the blurb in that article it is just a mass of buzzwords to say, deploy a hosting environment, deploy analytic tools, buy data sets, analyse.

As you say, behind the curve and took a long time to realise they needed the same ability as a medium size marketing department and didn't have a scooby.
 

Sarastro

LE
Kit Reviewer
Book Reviewer
If you look at the blurb in that article it is just a mass of buzzwords to say, deploy a hosting environment, deploy analytic tools, buy data sets, analyse.

As you say, behind the curve and took a long time to realise they needed the same ability as a medium size marketing department and didn't have a scooby.
Indeed. I laugh when I see someone from the Army talk about their impressive online J2, but I'm still not sure whether it's a cuff or whether they actually believe it.
 
Indeed. I laugh when I see someone from the Army talk about their impressive online J2, but I'm still not sure whether it's a cuff or whether they actually believe it.
In the commercial world this was pretty standard even 20 years ago. Advertising campaigns could identify areas of the country where prospective customers were in larger concentrations using a mass of easily available statistics so targeted advertising/marketing could take place rather than waste resources and cash elsewhere. Companies with masses of data have existed for longer and you can send them a list of factors and they will mine their own and others data to come up with a list (data set) for you and if you pay a bit more will even do the analysis.

I can not see what 6 Div is trying to do other than catch up with the commercial world. It is a very small space between some Tom drooling over porn in the back of a vehicle and what GCHQ get up to what can 77 Bde do with itself?
 

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