I know the Everest climb was written up in Soldier magazine and on the Army website...here's a supplementary article from Campaign, the British advertising magazine, that gives a little more detail about how this feat will be used in the Army's latest recruitment campaign. The website referred to in the article is www.armyoneverest.mod.uk The ads are getting good reviews within the industry, but that means exactly fcuk-all in terms of effects and results. I saw this ad last night during the Wigan-Fulham game, though, and liked the initial ad. Did you see it? Do you think it might have an effect on recruitment?