When it is close it 37 Celsius, the last thing you will want is a room temperature beer. Hence our cold road sodas.Oh so wrong, a proper casked and tapped ale served at the premium temperature in the right season is far more enjoyable than a freezing cold lager that has had the flavour knocked out of it. Also serving the correct ale in the correct season is preferable, for example Porters should only be served during the winter months, where as light hop brews during the spring and summer. IPA or session beers are OK for general drinking all year round and are normally a line between the 2. King and Barnes used to do a lovely winter Ale called Festive, Harveys Mild used to be only available from Oct to March.