I just asked m'son about your question. The kickstarter is just enough (they hope) to keep the team together while they continue to develop the game and outline. IF a publishing house gets interested, then they will be looking for investors (he thinks). Kickstarter promises don't get any equity in the project itself, and apart from the freebies mentioned in their webpage, do it for giggles.Is that your voice doing the story narration at the beginning? I watched it, it has potential to do well byt i'd drop the whole "mental health" thing from the marketing full stop. Nobody except public libraries or hospitals want to mix healthcare and gaming. They can still weave their mental health stuff into the game but just dont advertise it. Depression does not spark those positive emotions that lead to people purchasing things, unless it's drugs or self help books.
Serious questions though, if a person chips in £1 or £1000 and the game makes £20 Million, do the backers get a share of the profit or a stake in the company or anything like that?
It seems like we are replacing selling company shares or investments for crowd funding where the backers get a tshirt or something instead.
I'll give them a few quid anyway because i like supporting homegrown industry.