The Blur and Gorillaz star was the guest presenter on BBC Radio 4's "Today" programme yesterday, taking the opportunity to express his views. He called for a radical new approach to the 21sc century version of fame and proposing we "get rid of 99% of the media". Speaking of the popularisation of talent shows such as "X-Factor" in recent years, Damon Albarn was particularly outspoken. "It's creating a mindset that suggests you can get something for nothing and that it's easy to acquire status and fame. It should be one of the hardest things to do. "We need to dismantle very significant parts of our culture and really re-examine them. I suppose you start with the celebrity thing", he explained. "There's just so many things I would alter. I think for a start you have to get rid of things like the 'X-Factor' immediately", Albarn commented.