Iâm thinking, what is the worst kind of advert. One that is so horrifically bad? One that you will never remember as it is so bad? One you could never forget because it is so bad? Adverts are something that people always seem to want to skip, the BBC I like simply because last night I managed to watch Die Hard 3 all the way through on the TV, without the interruption of adverts. However some adverts go beyond annoying and stupidity, and really make you question yourself about why you would buy/use their product. Sure whoever made the advert has made it stick in your mind and you remember the brand, but is it for all the right reasons? Humour and stupidity can be done to good effect in an advert, even when totally over the top. The problem with such adverts as http://www.youtube.com/watch?v=mUfV97wnlcg (the gocompare.com series) is that there is no humour to go with the stupidity. Something stupid without humour doesnât work. The humour needs to make you either laugh at it, or laugh with it, but stupid acts donât work without humour. Stupidity and making fun out of gullible people does, itâs not nice, but it does work. The gocompare adverts and with them, similar adverts of dread, are plainly stupid, have nothing of humorous value in them, and are that dreadful you canât even laugh at them. At least with the bounty adverts (kitchen cleaning) the two old biddies which are men in disguise are actually doing something vaguely related to the product they are trying to push, with those adverts I remember them and know that itâs about cleaning and their product. With gocompare, all I remember is a really loud and annoying jingle. When you make jingles both annoying and catchy, thatâs what people will remember about the advert, not what you are trying to peddle. I do genuinely like a lot of adverts; I appreciate an advert with thought and effort in it. The majority of the adverts that Guinness make are brilliant, some (the horses in the sea) I would class as outstanding, and the massive domino advert they had not all that long ago, I loved. Such adverts where immense time and effort has been invested, to make the perfect finished advert from someoneâs genius thoughts, always catch my eye. Before the Halifax adverts started turning in to a karaoke fest, they used to do some epic ones. Favourite adverts from recent years include The greatest car advert ever (in my opinion) http://www.youtube.com/watch?v=Q6QrD8J6K1U Again for the Honda accord http://www.youtube.com/watch?v=uIUChm7fJjs Guinness Evolution http://www.youtube.com/watch?v=9OjkEOdZj3A I could go and search endlessly for some cracking adverts, Iâm not just talking about some of the best adverts in the past few years, or the ones that people always remember either for being good or bad, or simply remembering the product. Iâm talking about that niche of adverts where people have sat down, planned something "different" that hasnât been done before, and really appreciated that not all people that watch TV are mindless f**kwits. See, good adverts can be made, and I think are only emphasised and enhanced when such crud as the gocompare adverts are aired. I donât even know why they make different adverts as they are all identikit copies of each other! Good adverts are the ones that stick in your mind, the ones that you remember what they are advertising, can be both intricate and simple (sometimes the genius is in the simplicity) and are the kind of adverts they put adverts in the TV guide for to remind you when its first going to be shown. Sign of a good advert? The fact that people plan when they are going to sit down in front of the TV to watch it, as such with many recent Guinness ads.