A muse on advertising

#1
As we often say, and often long term users say, advertising is what pays the bills. I know however that some don't like it, use adblockers or just plain think that everything on the net should be free, free of advertising and run just for the love of it. Which of course this once was. Anyway...

Would you like an ad free theme for some nominal charge? So no ads at all and no white spaces where the ads would have been. We could also make the right column optional. If so what's an appropriate amount? The software does have the facility to run a subscription system, and remove ads, but we've never used it. Feedback appreciated.
 
P

PrinceAlbert

Guest
#2
You'd need to work out how much you earn per annum on pay-per-click advertising etc. Then divide it by the amount of people you think are hardcore enough to want to pay for an "ad free" service. Then tell us what you think it would cost.
 
P

PrinceAlbert

Guest
#3
Could you somehow work out who made moeny for you gents by using the links to lateroom, ebay, amazon etc then when they reach a certain amount they get the option of going "ad free"?
 

oldbaldy

LE
Moderator
#4
I think a fair number, enough to make it viable, would jump at the chance. Would this be a one off payment or an annual sub?
 
#5
I think it's a good way forward. Ads can be frustrating, particularly on a slow connection. I'd say a fiver a month is a fair price. Billing that leaves PERSEC somewhere near intact would probably be appreciated also. Via premium text message, perhaps?

Raising awareness of the need for ads is also important. There have been a bunch of threads where somebody has suggested using an ad-blocker of some description. It's never malicious. People simply don't make the connection between looking at ads and the site remaining online.
 
#6
Is an ad-free/charged theme possible alongside one with ads, or is it only possible to do one or the other?

I agree with DeltaDog's first para; I live out in the sticks and there is no likelihood of getting a decent broadband out here, certainly not in my puff. Billing by mobile sounds good, too, although from your (provider) side of the fence it might not offer such consistent/reliable revenue?
 
#7
It would have to demonstrate a clear benefit, such as running quicker. If it took just as long to download "white space" with place holders, as it did adverts, then there would be little point in it. And if some "premium" adverts were still displayed because they paid more, then again it wouldn't be worth it.

Personally speaking, I use websites that are free. If adverts start to ruin a site then I use it less, until I stop completely. Such as youtube, it's getting so many ads that it's being spoilt, so I stop using it and therefore I don't see the ads.

It's not as if the ads are only paying to keep a site going, the webmasters are trying to make a profit from everyone's inconvienience. It annoys me beacuse, I have a monthly download limit and there's enough dross wasting it for me, without ads deliberately using it up.
 
#8
Thanks for the feedback. A flying visit so I will try to be brief.

Troy - not sure where you're going with that, but ARRSE simply can't run for free. It costs about £500 a month to host it just for starters.

"No ads" would be no ads or white space, so no downloaded information except for page content.

If bandwidth is a really big issue I suggest using the mobile theme (also very near to ad free).

CC, there would be two themes - one as now, and one with no ads. I suppose you could view it as an example of the standard gold,silver,bronze model:

Bronze = free, unregistered users. This theme with large ads at the top.
Silver = free, registered users. This theme with reduced numbers of ads.
Gold = paid, completely separate theme with no ads, no white space and a collapsible sidebar. There are plenty of other bibs and bobs such as higher PM allowances, larger avatar limits and so on that could be added to put the cherry on top.

PA, unfortunately Amazon and so on are quite small incomes (although we're still very grateful for them if you are good enough to click through!) and tracking a user to an order would be quite a breach of privacy. As for assessing on grounds of ad revenue, I would say that would give a useful start point. The key thing that would influence it would be the admin overhead. That could be a complete show-stopper, but I think VBulletin does this sort of functionality as standard, so I hope not.

Thanks for the interest and support
 
#10
CC, there would be two themes - one as now, and one with no ads. I suppose you could view it as an example of the standard gold,silver,bronze model:

Bronze = free, unregistered users. This theme with large ads at the top.
Silver = free, registered users. This theme with reduced numbers of ads.
Gold = paid, completely separate theme with no ads, no white space and a collapsible sidebar. There are plenty of other bibs and bobs such as higher PM allowances, larger avatar limits and so on that could be added to put the cherry on top.
I'd pay for the Gold one, as long as it was reasonable. I read far more than I write on this Forum, so it's like a magazine for me. Others might have a different view. You'd not need that many Fivers (the, in modern parlance, "Suggested Donation") to pay the Hosting, whatever that is? Don't know what else is involved, though.
 
#11
I know adverts are a necessary evil, you can ignore them if you want.


The only ones that really piss me off and make me leave a site are those cnutish flashing ones, like the ads saying "Click here you have won an I'Pod"


Absolute bastards
 
#13
Personally speaking, I use websites that are free. If adverts start to ruin a site then I use it less, until I stop completely. Such as youtube, it's getting so many ads that it's being spoilt, so I stop using it and therefore I don't see the ads.
So you're saying that you want the site owners to provide you with a service, but you don't want to pay for it in any way, shape or form? To clarify, ads are a form of payment. It costs the owners a substantial amount of time and money (and stress, and legal problems) to keep a site like this online. It also costs them directly for the time you spend on the site.

It's not as if the ads are only paying to keep a site going, the webmasters are trying to make a profit from everyone's inconvienience.
Of course they're trying to make a ******* profit. Why else would they put up with all the bullshit running a site like this entails? The entire point of this thread is to find a way of funding the site without the inconvenience of ads.

********.
 
#14
I'm talking about it being overdone and over run with adverts. Not necessarily here, but almost everywhere on the web. Youtube is a clear example, not just ads on the page but ads over the top of the videos as well. Or videos that start with an advert, before you can get to the meat of the thing you've searched for. I have websites too, but I don't have adverts on any of them. I have been offered them, but declined. I have used my own websites to promote other people's events - freely but I don't regard that as an intrusive advertising. Just a free favour when I want to do it. And let me make this very very clear. There are loads of web pages that are free but people still bung adverts on them just because they can. Quite often the people hosting the site have no idea what adverts are being shown, and also quite often the adverts load quickly but slow down the loading of the genuine page. You'll be telling me next that the junk mail through my letter box pays for me living here, spare me the nonsense, I do know what's what. I remember the days when the web wasn't so full of adverts too. Then there are all the pop ups, and the shaking ads, and the "you have won" bullshit, and don't try and convince me that every ad is from a reputable, decent, honest company. There are hundreds of cons around. As for a free service, well that's up to whoever wants to do it. I make a contribution to the web via my websites and I carry those costs myself.

So ******** yourself, pratt.
 
#15
I make a contribution to the web via my websites and I carry those costs myself.
Where do you get the money to pay the costs? Let's say for a moment that those websites took so much time that you weren't able to commit much time to your normal income. Would you still run them for free for the greater good of the web? And now the websites take all your time. You're no longer contributing to a pension, no more holidays.... still free?
 
#16
#17
Where do you get the money to pay the costs? Let's say for a moment that those websites took so much time that you weren't able to commit much time to your normal income. Would you still run them for free for the greater good of the web? And now the websites take all your time. You're no longer contributing to a pension, no more holidays.... still free?
Well, when I can no longer afford them, or the time to look after them, then they'll come to an end. Pure and simple. They are closer to a hobby intrest than a business. But that's up to me, if I chose to use advertising and make a bit of money then that's up to me as well. I was simply giving my opinion, not telling you how to run your affairs. I don't like advertising because it ends up being excessive, it can be contrary to editorial content, it could be for products or companies that I detest and I might not know it's even there. I remember coming back from Egypt and having my facebook full of adverts in Arabic for months afterwards, despite taking measures to stop this. Another time facebook was advertising some "gay interest" films on my home page which I strongly objected to and had to lodge complaints about. In short, trying to monitor other people's adverts became a nuisance.
 

Auld-Yin

ADC
Kit Reviewer
Book Reviewer
Reviews Editor
#18
Asking a question about advertising is certainly like opening a can of worms.

My tuppenceworth is a bit complicated - no change there then :) I would not mind paying a monthly fee, provided it was reasonable. You just have to look at some of the sites for newspapers who are mostly finding that giving ther newspaper on line free is not viable, however if you pay you still get adverts. The sites that don't charge are terrible for adverts - one \i use just moving the cursor round picks up ads that fly in and sit on top of what is there for reading! So a reasonable way forward is needed and well outlined by GCO above - just needs costing now.

Status quo - again I am not too fussed about the ads on the site, although I must say that I detest the ads which now drop into the last post on a thread. I find that intrusive and don't like. The other ads are OK and I think I am getting used to the old slappers from Mature Dating now! I might even miss them if they went.

So I could vote yes to a fee and also to the status quo! Just get rid of the final thread ad please.
 

TheIronDuke

ADC
Book Reviewer
#19
I'd pay for the Gold one, as long as it was reasonable. I read far more than I write on this Forum, so it's like a magazine for me.
I find myself in agreement with my close personal friend and Mentor Camberwell_Carrot.

I read ARRSE way more than I post and I do love the place. So I would pay to support it. As would one or two others. But we are not the issue. If the CO's put out a shout, like "This place does not run itself you ******* deadbeats. Giz a few quid". A few of us would give a few quid.

Question is, what could a Gold Card offer to new people?

No ads? Experience shows people will put up with intrusive ads. An ARRSE Insiders Newsletter? Please.

Question is... what would new people pay for here on ARRSE?

I have no answer to that question.

Yet.
 
#20
No problems with the ads, but why have they started to appear inside the last post of a thread?
 
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