A message to the advertising people...

#1
...your TA recruitment ads are sh1te. Either that, or the people you are now recruiting aren't the people I knew (and know) in the TA. Just seen the new officer ad (starring a dashing young sapper officer) on MTV (MTV!).

1. The cast of Hollyoaks are not in the TA. Trust me.

2. FFS we all know that TA personnel are going on a TELIC tour. Why oh why oh why do you insist on showing guys on ops in temperate "green" DPM all the time? Develop some balls, your focus groups aren't going to admit any support for Iraq in that situation.

3. Why do poor old female officers always get cast as curt, clipped she-robots? The one doing the briefing is out of central casting. All she needed was some shoulder pads.

4. "MORE PEPPER!"

Not impressed. An honest, open ad campaign with maybe a bit of the humour that makes the British army the best in the world might do wonders for recruiting, not this masterclass in cliche and deception (although I realise that cliche and deception are meat and drink to admen).

Where's Abacus? Can you sort some of these advertising tossers out or what?

V!
 
#2
Dear ad people, no ****** wants to be a "Specialist Chef" , the chances of gliding are slim and even then when do we have the time. The older TA / army ads were much more nearer the mark , bring them back
 

Sixty

ADC
Moderator
Book Reviewer
#3
Vegetius said:
...your TA recruitment ads are sh1te. Either that, or the people you are now recruiting aren't the people I knew (and know) in the TA. Just seen the new officer ad (starring a dashing young sapper officer) on MTV (MTV!).

1. The cast of Hollyoaks are not in the TA. Trust me.

2. FFS we all know that TA personnel are going on a TELIC tour. Why oh why oh why do you insist on showing guys on ops in temperate "green" DPM all the time? Develop some balls, your focus groups aren't going to admit any support for Iraq in that situation.
Disagree entirely. The current one with Challengers powering through a village and the Gazelles swooping overhead, gallant Officers directing an infantry assault?

That's the warry, playing soldiers hook that will get anyone interested to make first contact. Certainly when I first pitched up, the Staff Sergeant first of all sat me in his office directly underneath a photo of him on TELIC and Iraq was the first thing mentioned.

Anyone unaware that the TA are there is unlikely to apply anyway?

As for Hollyoaks I cannot comment on anything other than my charming good looks :)

3. Why do poor old female officers always get cast as curt, clipped she-robots? The one doing the briefing is out of central casting. All she needed was some shoulder pads.
Would you prefer the female Officer version you get in the TA DVD with the recruiting pack? Carefully packaged to be an Asian lady under the age of 25 to demonstrate the TA's inclusiveness. Hardly more representative so I prefer the neutral new ad version as a compromise.

4. "MORE PEPPER!"

Not impressed. An honest, open ad campaign with maybe a bit of the humour that makes the British army the best in the world might do wonders for recruiting, not this masterclass in cliche and deception (although I realise that cliche and deception are meat and drink to admen).

More pepper!

Fairly accurate (apart from the gliding!) I would have thought? Again going back to my first night it was pretty much pushed to me that the options were chef, driver or driver rad-op although this may well be different in Infantry, Sigs etc though.

I think the new Officer ad is miles better than the Flying Chef one! At least it is trying to draw people in with the promise of some action whether in DPM or Iraq. On a more recruit attractive level would you rather be cooking meals or blowing things up? (regardless of reality. The object is to get people through the door)

SFD
 
#4
Sixtyfootdoll said:
Disagree entirely. The current one with Challengers powering through a village and the Gazelles swooping overhead, gallant Officers directing an infantry assault?


SFD
Is that not the Scottish Soldier ad rather than a specific TA ad, or have I missed a bit when I've gone to make tea!!
 

Sixty

ADC
Moderator
Book Reviewer
#5
Nah, it's the new 'TA Officer' one mate. Only started a few days ago.

The Scottish Soldier one was the one with the chap in the field with Warriors and Apaches kicking about, I think? Quote "I'm never alone"?

SFD
 
#6
Sixtyfootdoll said:
Nah, it's the new 'TA Officer' one mate. Only started a few days ago.

The Scottish Soldier one was the one with the chap in the field with Warriors and Apaches kicking about, I think? Quote "I'm never alone"?

SFD
Aye thats right, I'll get the quine to make the tea the next few days and keep an eye out for this!!
 
#7
Got to admit though (if you're a sapper), the 'get me an engineer' line is a little gucci, if not a little cliched.
 
#8
Sixtyfootdoll said:
Nah, it's the new 'TA Officer' one mate. Only started a few days ago.

The Scottish Soldier one was the one with the chap in the field with Warriors and Apaches kicking about, I think? Quote "I'm never alone"?

SFD
The jock squadiie one is dubbed - he's not actually saying 'look at the support arms, I'm never alone blah blah blah. He's actually saying:

[sweatysockinese] 'See all they fucken REMFS? FUCKEN POOFTERS TEAPARTY MON! They waednae ken a fucken proper soldier if he ran up and fucken ARSERAPED them the fucken haemsex BASTARTS! And maest of them are fucken AENGLISH. FUCKEN CNuts! [/sweatysockinese]
 
#9
[quote="Mister_Angry
[sweatysockinese] 'See all they fucken REMFS? FUCKEN POOFTERS TEAPARTY MON! They waednae ken a fucken proper soldier if he ran up and fucken ARSERAPED them the fucken haemsex BASTARTS! And maest of them are fucken AENGLISH. FUCKEN CNuts! [/sweatysockinese][/quote]


:D :D :D c*nt :lol:
 

Sixty

ADC
Moderator
Book Reviewer
#10
Damn! Wool pulled over my eyes again! His accent seemed authentic but your dialogue is certainly more realistic sounding :-D (assuming aforementioned chap was Glaswegian)

SFD

Nice one, Mr A.
 
#12
I hate so many of the TA adverts. I'm sure the reason so many people come in start training and then leave is because of adverts like that. They should show people being challenged. Here's my idea for an advert



A load of squaddies at a piss up having a great time. (emphasis team work and social side as I think it is very important, not many people would stay with their unit if they hated the people)

Cut to squaddies doing different things: firing different weapons, learning fibua, patrols, fieldcraft. (showing the things the TA do)

Then cut to a squaddie in Iraq in a contact and have the voiceover: "Over the weekends I learn to perfect my skills so that if I ever go to war, my friends know they can count on me. (showing the training is actually used)

Then the usual commitment information and how to join.



Please feel free to tell me my idea is stupid but provide your own idea if you criticise mine.
 

cpunk

LE
Moderator
#13
Large breasted topless women firing automatic weapons would do it for me... provided they did actually subsequently provide some large breasted topless women firing automatic weapons to units.
 
#14
Vegetius said:
...your TA recruitment ads are sh1te. Either that, or the people you are now recruiting aren't the people I knew (and know) in the TA. Just seen the new officer ad (starring a dashing young sapper officer) on MTV (MTV!).

1. The cast of Hollyoaks are not in the TA. Trust me.

2. FFS we all know that TA personnel are going on a TELIC tour. Why oh why oh why do you insist on showing guys on ops in temperate "green" DPM all the time? Develop some balls, your focus groups aren't going to admit any support for Iraq in that situation.

3. Why do poor old female officers always get cast as curt, clipped she-robots? The one doing the briefing is out of central casting. All she needed was some shoulder pads.

4. "MORE PEPPER!"

Not impressed. An honest, open ad campaign with maybe a bit of the humour that makes the British army the best in the world might do wonders for recruiting, not this masterclass in cliche and deception (although I realise that cliche and deception are meat and drink to admen).

Where's Abacus? Can you sort some of these advertising tossers out or what?

V!
Dont blame all advertising personnel - its the creative agencies that come up with this shite - we just have to ensure it reaches the target audience.
 

OldSnowy

LE
Moderator
Book Reviewer
#16
And it includes one of our Recy Mechs, closing the bonnet of a LR (meanwhile thinking to himself - wots orl dis metal stuf den?).

Still, it's bought him a few free beers and, as a reasonable looking lad, a few offers too :)
 
#17
OldSnowy said:
And it includes one of our Recy Mechs, closing the bonnet of a LR
Fcuk me, OldSnowy, in today's army you have to be a reccy mech to close the bonnet of a Landie?

Mind you, you have to be a glider pilot to add MORE PEPPER! to range stew, so I suppose it's consistent.

V!
 

Sixty

ADC
Moderator
Book Reviewer
#18
Good points all. My contention was that surely the job of the ads is to get people down to their local TA Centre to find out more? The way to do this, in my opinion only, is to show tanks, helicopters and various other hardware to make people think "That has to be better than sitting on my Arrse watching telly"

And once you have their interest you sell the TA hard. I didn't, for example, discover the £1 a drink benefit until showing up :)


Then cut to a squaddie in Iraq in a contact and have the voiceover: "Over the weekends I learn to perfect my skills so that if I ever go to war, my friends know they can count on me. (showing the training is actually used)
This is a cracking idea as well though.

Very much new to the whole TA thing so feel free to shoot me down in flames.

SFD
 
#19
^ Listen, mate, if it works for you then fine. I totally agree with the tanks/ helos action stuff to target a certain age group. Being me, I'm probably talking out of my arrse and the ad is a genius bit of recruiting.

What tends to grip my sh*t is (A) the deliberate and cynical lack of desert pattern DPM (which I actually think is a snub to TA blokes who've gone out and done the business on TELIC) and (B) stereotypical portrayals of soldiers. I honestly think more people would join if they realised the sense of community in the TA. I'm Best Man at a wedding next week, met the bloke (guess where) in the TA about a hundred years ago. That's what would sell it to perhaps the slightly older blokes you might want for specialist roles.

Not dicking about in a fcuking glider.

V!
 

Sixty

ADC
Moderator
Book Reviewer
#20
V,

Judging by your avatar, you can't be a day over 26 you little minx :-D (and, yes, I do know that you're a male copper)

I'm 31 and a mechanical engineer and it wasn't an ad that swayed me to join. It was something I'd always wanted to do.

Just pointing out that it (the new Officer one, not the Flying Chef) will appeal to a very broad spectrum and provide the hook that will introduce people to the TA.

Point (A) Fair one. Not a popular war though so you can't expect the ad agencies to flag it up . Unfair, but there you go.
Point (B) Again, probably very fair but you have to generalise when recruiting. Anyone that joins on the strength of the ad will very soon be put right regarding both the social element and TELIC.

Not having a go mate. Just my view.
 

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